1. #ChooseOA: Arrowman Activation
Engaging Members following Induction

2. Session Objectives
Explain the stakeholders in and the significance of activation rate
Demonstrate ways to encourage engagement
Guide participants to developing plans to improve activation
Enable lodges to implement these plans and access supporting resources

3. Significance of Arrowman Activation
First Five
15% of Arrowmen will become “activated” or attend their first event within five months of induction
Timely Twelve
9% more will be activated by the end of their first year
Essential Eighteen
In the final months of the activation window, 10% will be activated; few Arrowmen will be activated more than 18 months after induction, leaving 65% of Arrowmen never activated

4. Identify Stakeholders
Lodge Members
Newly inducted or non-activated members
Engaged members
Home Units
Parents
Troop, Crew, or Ship leadership
Lodge/Scouting
Lodge leadership
Council leadership

5. Core Elements of Activation
Educate
Share the significance and impact of the Brotherhood of Cheerful Service with parents and unit leadership
Understand
Expand the view of newly inducted members and parents
Engage
Bring the OA program into the Scouting experience of members and into their units

6. Educate Pre-Induction Candidate and Parent letters
Availability of Resources
Alumni Testimony
On-Site
New Parent Meetings
New Member Orientation
Follow-Up
Jumpstart
Constant Communications

7. Understand Journey to Brotherhood
Crystallizes the purpose of the OA by providing opportunities to apply what has been learned
Brotherhood Hike and Ceremony
Sharing stories, insight, and experiences for one great learning opportunity, followed by an interactive conclusion to the induction process
Communicating our Purpose
Developing and sharing resources for unit leaders, families, and Arrowmen
Engage more senior Arrowmen to share experiences

8. Engage First Lodge Event
Combined with a strong program, this will certainly activate and engage Arrowmen
Chapter Involvement
Direct link between Lodge and Unit
Non-OA Events with OA Presence
Unit, District, and Council events can promote OA’s presence and impact

9. Identifying Activation Strategies
Plan for Activation
Awareness of the activation window, focus on new members
Incentivized Return
Discounts, patches, memorabilia, etc.
Lodge Leadership
Engage Arrowmen in Lodge and Chapter leadership

10. Conclusion__ Best Practices
When discussing, remember to:
Define terms to prevent confusion
Identify a clear end goal and crystallize the discussion
Understand differences of perspective between Arrowmen and different lodges
Premortem: imagine the plan fails, then ask yourself “what went wrong?”
Ask what the next step is

11. Thanks for joining us today!
Any questions?