1. The first food-based brain nutrition brand in Canada

2. introduction
Calgary, Alberta
Launched in November, 2018

3. From Concept to Commercialization
Path to market
From Concept to Commercialization

4. Path to market Idea Turn a home recipe into a business
Plant-based, convenient, functional
Champion Canada’s agri-food sector
Global market for products with a "brain health and memory" claim was valued in 2017 at US$5.1B.
With a 6.2% CAGR from 2013 to 2017, it is the second-fastest growing positioning within health and wellness packaged food.
Source: Health Canada
Global plant based protein market expected to grow at 6.7% CAGR during the forecast period of
Source: Food Navigator

5. Path to market
Research & Prototype

6. Path to market
Market Testing

7. Path to market Commercialization Food scientists (NDA)
Shelf life testing
Suppliers
NFT & ingredients list
Packaging
Trial run
Shipping & warehousing
First production run!

8. Spreading the Word (on a budget!)
marketing
Spreading the Word
(on a budget!)

9. Find great partners Retailers Suppliers
partnerships
Find great partners
Retailers
Suppliers

10. Market expansion
New Pockets of Demand

11. Market penetration
Scale-Up

12. CHALLENGES Capital Constraints Regulatory Lack of Knowledge
Not necessarily a bad thing!
Forces you to be disciplined and intentional
Regulatory
Get expert help
Be proactive
Lack of Knowledge
Google is your best friend
Freelancers

13. CHALLENGES
Risk
Large percentage of new businesses fail in their first year
Identify and manage potential risks
Built-in redundancies

14. The opportunity
3 - 6 months

15. The opportunity
months

16. The opportunity For the Industry
“A new generation of modern convenience food and drink is emerging as manufacturers respond to rising healthy-eating priorities” – Global Food & Drink Trends 2019, MINTEL

17. Better-for-you snacks and beverages in Canada
Success stories
Better-for-you snacks and beverages in Canada

18. Thank you