1. DIRECTV Cinema Opportunity
Presented By:
Person
Title
Phone

2. Promotional Tag The Promotional Tag provides a contextual intro to a :30 DIRECTV branded spot. This intro ties into the movie being shown and makes greater impact / recall for the viewer.  
A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display.

3. Promotional Tag: Intro
CA: DIRECTV CINEMA look/feel. True Grit imagery is shown.
VO: “Hope you enjoy True Grit!”

4. Ad Vignette: Intro
VO: We would like to recommend Wall Street: Money Never Sleeps available now on DIRECTV CINEMA!

5. Ad Vignette: DIRECTV Ad Spot

6. Lobby Elements
Extend your brand presentation and frequency with additional touch points in our lobbies
A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display.

7. Lobby LEN plays the DIRECTV CINEMA spots.
LEN: DIRECTV CINEMA
Lobby LEN plays the DIRECTV CINEMA spots.

8. iPOP: DIRECTV CINEMA
Lobby iPOP prompts the patron to interact with current running movie clip and recommendations for similar movies from DIRECTV CINEMA.

9. Box office handout drives patrons to web site for the latest movies.
Box Office Handout: DIRECTV CINEMA
Box office handout drives patrons to web site for the latest movies.

10. Online and Mobile Elements
Extend your programs and promotions online and into entertainment based mobile apps.
A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display.

11. Site Takeover: AMCTheatres.com
NCM online portfolio Site Takeover
Site Takeover: AMCTheatres.com

12. Movie Night Out Mobile App

13. FirstLook 3D Preshow
FirstLook provides a unique opportunity for partners to participate in the 3D preshow.
A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display.

14. FirstLook 3D brand environment.
FirstLook 3D Show: DIRECTV
FirstLook 3D brand environment.

15. FirstLook 3D Show: DIRECTV
N 3D DIRECTV 3D partner with “put your 3D glasses on” reminder, followed by the n|3D spot .

16. n3D logo takeover with “recycle your 3D glasses” reminder.
FirstLook 3D Show: DIRECTV
n3D logo takeover with “recycle your 3D glasses” reminder.

17. Lobby Elements
Extend your brand presentation and frequency with additional touch points in our lobbies
A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display.

18. Box Office Handout: n|3D DIRECTV
Box office handout drives patrons to onscreen FirstLook 3D and web site.

19. Recycle: n3D DIRECTV
Patrons exit the movie and place their 3D glasses in n|3D DIRECTV branded bin.

20. Online and Mobile Elements
Extend your brand presentation and frequency with additional touch points in our lobbies
A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display.

21. Online & Mobile: n|3D DIRECTV
Movie Night Out mobile app
N|3D DIRECTV promotion
N|3D DIRECTV positioned in the NCM portfolio of websites.

22. A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display.
Lobby Elements
Extend your brand presentation and frequency with additional touch points in our lobbies

23. Lobby Takeover: DIRECTV NFL Sunday Ticket
Lobby takeover with NFL Sunday Ticket from DIRECTV with 8 screen NFL Game Mix ipop interface. Users can configure their favorite games and see current clips. Jagtag: take a picture and text/ to download free ringtones. Danglers and Standees reinforce messaging.

24. On-Screen Interstitials
A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display.
On-Screen Interstitials
A bridge out follows content teasing up what is coming up next in the show. Typically 8 to 10 seconds in length.

25. CA: FirstLook tiles curtain world.
Interstitials: NFL Sunday Ticket
CA: FirstLook tiles curtain world.

26. Interstitials: NFL Sunday Ticket
Camera zooms out to reveal that the FirstLook logo environment is a part of the 8 DIRECTV NFL Sunday Ticket interface. The Sunday Ticket content window is then selected.

27. Box Office Handout: Be Red Carpet Ready
After selection, the Sunday Ticket window expands to fill the screen. Ends on Sunday Ticket and DirecTV branding and tagline. V.O. : “Get into the game like never Before”

28. Interactive Audience Game
A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display.
Interactive Audience Game
FirstLook offers a unique opportunity to involve the audience in
Audience participation/interactive/motion activated games.

29. Interactive Audience Game: Field Goal Challenge
DIRECTV Sunday Ticket Field Goal Challenge interactive audience game with V.O. instructions.

30. Interactive Audience Game: Field Goal Challenge
Exclusive interactive gaming technology allows the audience to participate in directing the ball through the goal posts to score.

31. Interactive Audience Game: Field Goal Challenge
Game conclusion: Sunday Ticket interface with tagline, website and V.O.