1. Business Development Association of Lyon 7 ECOMM - May 2009 Workplace Mobility Plan Borough of Lyon 7

2. Background / Context Business Development Association of Lyon 7 – May 2009 Lyon : 450 000 inhabitants / 9 districts (each having its own council and mayor) Borough of Lyon 7 : 70 000 inhabitants Number of companies : 5 000 Number of employees : 40 000 Number of small-sized companies (less than 20 employees) : 3 000 Number of employees of the small-sized companies : 8 000 1st semester 2007 : feasibility study towards 30 small businesses November 2007 : Launching of the workplace mobility plan Aim of the Business Development Association of Lyon 7 : to promote, to highlight and to develop the business activity of Lyon 7. Target

3. What are the stakes ? Business Development Association of Lyon 7 – May 2009 Main objectives : - To manage and to change the travel patterns of the persons travelling to and from their company / business - To promote the different ways to get to the company so that people are aware of the alternatives that are available : metro, tramway, bus, bike, carsharing, carpooling, etc. - To reduce CO2 emissions in urban areas - To create a Car Pooling Scheme, in order to match regular travellers so that they can travel together - To enhance the access to the borough and thus to the different businesses - To reduce the public transport expenses of the employees - To reduce road accidents - To encourage the population to use public transports (and alternatives) as often as possible

4. Business Development Association of Lyon 7 – May 2009 Who is concerned ? - The shopkeepers - The tradesmen - The professions - Small-sized companies (less than 20 employees) Explanation of the Workplace Mobility Plan Gives these companies and professions access to mobility advantages that they usually cannot have Improves the travel awareness of the population through a Workplace Mobility Plan that directly affects them

5. Business Development Association of Lyon 7 – May 2009 What do we offer ? - Monthly ticket discount (-50%) to site users (based on a partnership with the Public Transport operator) : Price of the monthly ticket : 46,20 Participation of the Public Transport operator : 4 Cost for the employee : 21,10 per month Cost for the employer : 21,10 per employee per month Explanation of the Workplace Mobility Plan

6. Business Development Association of Lyon 7 – May 2009 What do we offer ? - Management of the whole system Easy to use for the company / business / employees Management of subscriptions and cancellations Link with the Public Transport operator - Promotion and communication of the Workplace Mobility Plan Campaigns and promotions : participation to a "bike to work" challenge to encourage people to try cycling Explanation of the Workplace Mobility Plan

7. What do we offer ? - Information about all the alternative transports available (marketing of sustainable modes) : Public transports : bus, tramway, metro VeloV : pick-up and drop-off bikes service Autolib : carsharing service Velogik : bikes provided to companies for professional travels Les Coursiers Verts, BeCycle : delivery service by cycles (goods transport) Train network : mainly regional trains Car Pooling : website available soon (September 2009) Explanation of the Workplace Mobility Plan Business Development Association of Lyon 7 – May 2009

8. Information / Communication / Awareness Business Development Association of Lyon 7 – May 2009 - 200 shopkeepers or tradesmen personally met and informed about the Workplace Mobility Plan - More than 300 small-sized companies have been contacted and informed - Information of some bigger companies : phone, meetings - Creation of a presentation leaflet - Meetings with other Business Development Associations to explain and spread our experience - Participation to different awards (regional and national) - Articles about sustainable transports in our magazine (39 000 copies) and city guide (30 000 copies) - Information on our website : more than 10 000 visitors per month - Press : more than 20 articles in 2008 (newspapers, TV, internet)

9. Results Business Development Association of Lyon 7 – May 2009 126 employees 22 companies of all kinds

10. Results Business Development Association of Lyon 7 – May 2009 126 employees are involved in our Workplace Mobility Plan : - 53 % were frequent users of public transports, - 22 % were occasional users of public transports (single tickets), - 16 % were using their car to travel from home to their workplace, - 9 % were using an alternative means of transport (mainly cycling or walking) 47 % employees gained the loyalty of public transports We are encouraging voluntary behaviour changes through awareness raising, promotion of alternatives to the car, and information provision.

11. Conclusion Business Development Association of Lyon 7 – May 2009 - 1st association to develop a workplace mobility plan for networks in France - Create awareness is the key point - Difficulties regarding the french law : now compulsory for employers to pay 50% of their employees public transports expenses - Combination of different MM measures is essential : not only one single measure but a bundle of measures - City-Wide Workplace Mobility Plan: not conceivable because it highly depends on companies typology

12. Partners Business Development Association of Lyon 7 – May 2009 TCL SYTRAL : Public Transports operator The Greater Lyon Urban Community The Rhône-Alpes Regional Council The City of Lyon The Lyon Chamber of Commerce and Industry