1. Workshop 1
Identifying skills demand and using it to shape your course planning and employer engagement
Hugh Callaway, Group Director of Marketing and Commercial Businesses, TEC Partnership

2. Developing Curriculum
Hugh Callaway
Group Director of Marketing & Commercial Businesses
Managing Director - MODAL Training Ltd.

3. INTRODUCING THE TEC PARTNERSHIP
A group of likeminded, dynamic and innovative colleges training providers
‘House of Brands’
Ofsted Outstanding, TEC Silver and award winning
Recognised for robust use of LMI in strategy and curriculum planning

4. UTOPIA? BUT IT’S NOT A PERFECT SCIENCE Relevant to the labour market
Skills provision that industry needs
Employer involvement
BUT IT’S NOT A PERFECT SCIENCE

5. THE ROLE OF
FURTHER AND HIGHER EDUCATION INSTITUTIONS
The supply of skilled and capable people

6. EMPLOYERS AS CUSTOMERS

7. CREATING SUSTAINABLE COMPETITIVE ADVANTAGE Labour Market Employers
Individuals
Demand and Supply of Skills
Demand and Supply of Learning
Learning & Skills Providers
Labour Market
CREATING
SUSTAINABLE
COMPETITIVE
ADVANTAGE

8. WHAT IS THE BASIS OF STRATEGIC AND CURRCIULUM PLANNING CULTURE?
THE CULTURE FOR
LMI
WHAT IS THE BASIS OF STRATEGIC AND CURRCIULUM PLANNING CULTURE?
DRIVEN BY
POLICY?
DRIVEN BY MARKET NEEDS?

9. START WITH WHAT THE MARKET NEEDS
Assessment of Market Needs
Corporate Objectives
Market-led Strategy
Functional Objectives and Strategies
Economic Base Needs
Economic Growth Plans
Funding and Priorities

10. USING LMI TO IDENIFY MARKET NEEDS What HIRING data tells us?
What FORECAST data tells us?
What the MARKET tells us

11. Strategic & Curriculum Planning
A STRATEGIC APPROACH
TO USING LMI
LMI Data
Multiple Sources
Output:
Market Needs
Strategic & Curriculum Planning

12. LMI SUPPORTS STRATEGIC CHOICE
STUDENT DEMAND
CAPABILITIES AND RESOURCES
EMPLOYER DEMAND
UNMET NEEDS

13. FACTORS THAT IMPACT Student Demand Employer demand
Curriculum Strategy
Skills, assets and resources
Future Economic Development
The nature of competition
Current Economic Base
The impact of market drivers
Employer demand
Student Demand
FACTORS THAT
IMPACT

14. STRATEGY & CURRICULUM PLANNING
OUR APPROACH TO
STRATEGY & CURRICULUM PLANNING
LMI is owned by Marketing
Marketing provides insight
Annual Reports
Bespoke Requests
Curriculum Planning
Employers part of the system
Curriculum Purchase meetings

15. WHAT WE DO Review CBI, FSB etc. LM Index Review News
Review Govt. Statistics
Review LEP Outputs
Support Employer Forums
Collaborate with Employers
LMI Software
LM Index

16. PROXY DATA FOR SKILLS DEMAND Job Volume & Growth Replacement Demand
COMPOSITION
TRENDS
CHANGE
Location Quotient
Hiring Activity
compliment it with research on skills gaps and future trends

17. WHAT WE PUBLISH Reports and videos Market share Apprenticeships
Industry analysis
Occupation analysis
Job posting analysis
Skills
Higher education
Skills gaps and future trends

18. SUMMARY ANALYSIS OF THE ECONOMY
IDENTIFYING
OPPORTUNITIES 1
SUMMARY ANALYSIS OF THE ECONOMY 2
WHAT IS CHANGING 3
WHERE ARE THE GAPS

19. Marketing & Curriculum
NPD
MODEL
LMI Data
Generate ideas
Screen ideas
Ideas
Test with employers and students
Outline Business Plan
Concept & Choice
Marketing strategy
Build curriculum model
Marketing & Curriculum

20. DEMAND SIDE QUESTIONS What are the unmet needs?
Why isn’t our current offer fulfilling the market?
What do competitors offer?
How big is the gap?
Consider:
Employer demand
Student demand

21. VALUE QUESTIONS What value overall will this course create?
What value will this course deliver to each stakeholder?
Why is it a good idea?

22. CASE
STUDIES
LOGISTICS
AUTO PAINT & BODYWORK
HGV MECHANICS

23. RECOMMENDATIONS LMI is a long-term change management strategy
Ensure LMI has clear ownership
Require investment in time, tools and resources
Ensure LMI information is embedded in planning
Ensure LMI is part of decision making

24. Hugh Callaway callawayh@grimsby.ac.uk
QUESTIONS
Hugh Callaway