1. Be part of the worldwide digital market – Beginners Guide
COMMUNICATIONS WEEK
Be part of the worldwide digital market
– Beginners Guide

2. A QUICK ‘WALK THROUGH’ OF AN FIDC DIGITAL COURSE
SOME POINTERS ON BRANDING AND THE DIGITAL MARKETING COMMUNICATIONS CHANNELS

3. HOW FIDC SUPPORTS ENTERPRISE AND INNOVATION
Start Up & Growth Programmes + Innovation Programmes
Advice
Guidance
Business planning
Financial appraisal
Financial assistance
Mentoring
Training and access to business skills development

4. FIDC SUPPORTING DIGITAL BUSINESS
Given the constraints here
Encourage enterprise to look beyond the Island borders and engage with the world
Credible websites
Engage with social media
Our Digital platforms such as the YES! Skills Match and SAROS
Get searched for, and get rated
Put out a unified and attractive message about life, work and business here – build the brand!

5. OUR DIGITAL MARKETING BASICS COURSE
A ‘taster’ overview of content
Definitions
Comms mix
Message
Values
Brands and personalities
Brand sphere
Social media at work – policies
Design matters

6. THE FIDC DIGITAL BUSINESS BASICS

9. THE WORLD’S MOST COMPLICATED INFOGRAPHIC…

10. HELPS YOU UNDERSTAND MEDIA CHANNELS AND HOW TO GET YOUR BRAND THROUGH THESE, TO CUSTOMERS.
Connections
The main media opportunities;
Paid: e.g. digital ads, banners, AdWords
Owned: e.g. custom content
Earned: e.g. brand related “conversations” and user- generated content – fans
Promoted: e.g. Facebook Sponsored Stories
Shared: open platforms, communities for customers to co- create

11. From the centre out…
The Brand. Now, more than ever, a story and personality is needed to connect to customers…
How the story is supported in new media
Activations and Gamifications – getting things going for example SEO activity
The types of device – affects the engagement you get
How through ‘socialisation’, organic means, your story take a life of its own
… and how these stories are sent on, and measured
Where content finds a home
How these markets and consumers ‘own’ and adapt and adopt the brand

12. What this tells us
Digital media programmes have to be planned
to have ‘resonance’ with audiences,
to connect to them in a way that provokes interaction.

13. BACK TO THE COURSE ‘TASTER’ …

14. LinkedIn – like it? Or not?

15. DO YOU KNOW THESE, USE THEM?

16. Connect it all up Create – Publish - AMPLIFY

17. GET NOTICED AND RATED

18. SOME WORK ON WEBSITES…

21. But, before you do any of this you need to understand
The goal of your campaign (i.e. brand awareness, leads, sales);
Your target market;
The message you want to send them;
The communication channel (the media) that makes the most sense for your particular target audience.
SUCCESSFUL MARKETING HAPPENS WHEN YOU ACHIEVE YOUR GOAL BY SENDING THE RIGHT MESSAGE AND REACHING THE RIGHT MARKET USING THE COMMUNICATION CHANNEL (MEDIUM) OF INFORMED CHOICE.

22. FIDC Supporting business Supporting DIGITAL FUTURE business
Look out for upcoming courses
Contacts
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