1. Competitive Analysis: American Airlines
By: Bailey Anderson, Angela Chavez, and Tucker DeVinny

2. Overview SWOT Analysis - American Airlines
SWOT Analysis - United Airlines
AA vs. United
SWOT Analysis - Delta Airlines
AA vs. Delta

3. American Airlines: Strengths
AAdvantage Loyalty Program to offer a wide range of services while keeping customers purchasing through the company
International Alliance to allow passengers to fly all over the globe using American Airlines and its partners
A high standard for customer satisfaction
Strides in innovation to enhance the travel experience from the arrival to the destination

4. American Airlines: Weaknesses
Limited aircraft suppliers mean relying heavily on a select few, increasing risk if anything were to go wrong
Boeing 737 MAX leads to multiple flight cancelations
Leading in revenue, but profit margins are substantially lower than competitors
Long-term profitability is on the line with narrow margins
American Airlines: Weaknesses

5. American Airlines: Opportunities
Growth in the travel industry over the recent years
Based on consumer trends
Use and control of the "hubs" throughout the United States
American Airlines controls a majority of domestic connectivity at Dallas Fort-Worth International Airport and Charlotte Douglas International Airport
State of the Economy

6. American Airlines: Threats
American Airlines avoids fuel hedging
Price per share decreases as oil prices increase
Sensitivity to changes in the price of oil
Not as profitable, but still affecting American Airlines' market share
Responding to threat by offering "basic economy" seats
Growth of Low-Cost Carriers
American Airlines: Threats

7. United Airlines: Strengths
Comprised of 28 partners
Formed a strategic alliance called Star alliance
One of two to get a four-star rating from the Official Aviation Guide
Shows reliability
One of the top three rated airlines in the US for On-Time Performance

8. United Airlines: Weaknesses
Public relation issues in recent years
Decline in percentage of people who would consider booking with United Airlines
Selective outsourcing can be risky
Can increase expenses
Affects United employees if independent contractors are brought in

9. United Airlines: Opportunities
Uses "hubs" at the major airports in the United States
Has control over O'Hare International Airport and Denver International Airport
Took advantage of "rebanking" to increase revenue at "hub" airports
Adjustments to flight schedule for domestic flights benefited connections
United Airlines: Opportunities

10. United Airlines: Threats
Not only competing with Low-Cost Carriers
United is on average more expensive than most domestic airlines
Not as appealing to middle-class and lower-income consumers
Also sensitive to changing fuel prices

11. American Airlines V.s. United Airlines
Strengths
Both are part of an alliance (OneWorld, Star Alliance)
AAdvantage rewards program is very beneficial 
United is ranked top 3 for On-Time Performance
Weaknesses
American Airlines has a limited number of aircraft suppliers unlike United
United has issues with public relations 
Rising Fuel Cost
Opportunities
Use hubs at major airports (AA with DFW, United O'Hare in Denver)
Using hubs to make connecting flights easier to schedule
Threats
Low-Cost Carrier Airlines
Oil and gas prices rising
United is not as appealing to the middle and lower-income consumers

12. High Customer Engagement
Delta: Strengths
Revenue Premium
Airline Hub
Multiple Hubs
High Customer Engagement
Focus on Business Travelers
Operating Strategy

13. Unnecessary Investments
Delta: Weaknesses
Poor Margins
Unnecessary Investments
Brand Switching

14. Delta: Opportunities Growing Demand for Business Travel
Providing benefits
Providing customized service

15. Delta: Threats
Competition
Low-cost Airlines

16. American Airlines V.s. Delta
Strengths:
Both American and Delta have multiple hubs across the country
Delta has high customer engagement while American has a high customer satisfaction rate
Weaknesses
Delta has been "brand switching" to compete with LCC while American has been creating new strategies
Both airlines struggle with poor profit margins
Opportunities
Delta wants to specialize in business travel while American is trying to use and control more hubs around the country
American is using the growth of the travel industry to their advantage
Threats
Low-Cost Airlines 
Rising cost of oil and gas
American Airlines V.s. Delta

17. American Airlines is still the leading airline!
Conclusion
American Airlines is still the leading airline!