1. JICMAIL TGI INTEGRATION 2018

2. What is TGI? The Who, How and Why of consumer behaviour
Demographics and Personal Attributes
Leisure Activities and Interests
More than 40,000 data variables
ON & OFFLINE consumer behaviour and characteristics
Attitude and Motivations
Product and Services Usage for over 4,000 Brands
Media and Digital Consumption
TGI data, an unique perspective on the WHO, WHY and HOW of consumer behaviour to build sophisticated audiences. --
So what makes TGI the essential media planning tool?
It’s how we put the consumer at the heart of the research.
TGI delivers targetable insights with a 360 degree lens of their lives
We understand enhanced demographics, leisure activities, product usages for over 4,000 brands, media habits & beyond demographic indicators like attitudes & motivations
By looking at real world behaviours, and data points that cannot be gleaned from online activities alone, it provides a solid grounding from which models can be created from our source data into online profiles.

3. Who uses TGI? MEDIA OWNERS Understanding audiences
Supporting advertising sales
Media brand positioning
Negotiating
MEDIA AGENCIES
Understanding markets
Media planning & buying
Profiling consumers
Effective targeting
BRAND OWNERS
Better understanding, segmenting and targeting their consumers
Optimizing brand messaging and communications strategy

4. MOVED HOUSE IN LAST YEAR
Frequency
JICMAIL + TGI Fusion: Assess mail interaction using additional demographic variables
FREQUENCY OF EXPOSURE
UNIVERSITY EDUCATED
INCOME £50K+
MAIN SHOPPER
COMPANY DIRECTOR
MOVED HOUSE IN LAST YEAR
4.01
4.11
4.19
3.87
4.14
DIRECT MAIL
2.67
2.55
2.72
2.58
2.59
DOOR DROPS
Source: JICMAIL / TGI Integration 2018
© JICMAIL

5. Assess mail interaction for heavy / medium / light media audiences
Frequency
Assess mail interaction for heavy / medium / light media audiences
© JICMAIL
Source: JICMAIL / TGI integration 2018

6. Create attitudinal audience segmentations for mail
Frequency
Create attitudinal audience segmentations for mail
DIRECT MAIL EXPOSURE AND FREQUENCY
HIGH EXPOSURE /
NEED GREATER CUT THROUGH?
HIGH EXPOSURE /
HIGHLY RECEPTIVE
EXPOSURE INDEX
LOWER EXPOSURE / HIGHLY RECEPTIVE
FREQUENCY
© JICMAIL
Source: JICMAIL / TGI integration 2018

7. How are your customers interacting with ad mail?
Frequency
How are your customers interacting with ad mail?
= Direct Mail Frequency
= Door Drop Frequency
© JICMAIL
Source: JICMAIL / TGI integration 2018

8. Mail exposure by interest areas
Frequency
Mail exposure by interest areas
EXPOSURE INDEX
© JICMAIL
Source: JICMAIL / TGI integration 2018

9. Hook selection Hooks used in fusion Gender (critical)
Addressed Mail: Physically Visited
HHC (critical)
Addressed Mail: Planned Large Purchase
Region
Unaddressed Mail: Discussed with Someone
Age Group
Unaddressed Mail: Put it Aside to Read Later
Household Size
Unaddressed Mail: Visit Sender’s Website
Social Grade
Unaddressed Mail: Bought or Donated
Own/rent
Unaddressed Mail: Filed for Reference
Rurality
Unaddressed Mail: Put it on Display
Addressed Mail: Bought or Donated
Presence of Children in Household
Addressed Mail: Looked up Account Details
Addressed Mail: Called Sender
Addressed Mail: Posted Reply to Sender
Addressed Mail: Researched Online
Addressed Mail: Discussed with Someone

10. Available to JICMAIL and TGI subscribers
To find out more contact
Copyright JICMAIL