1. Member Advertising Program May 2018

2. New Program: EACA Ad Network
The EACA Ad Network uses the Google Display Network as it’s platform, but is specific to only exhibit contractors, exhibitors, and show planners.
By focusing on one industry exclusively, EACA ad buys are shown only to previous visitors of EACA properties and select partners.
The goal? return significantly higher exposure to the right audience and higher clickthru rates than generic Google ad buying.

3. How It Works

4. An Initial Visit @ EACA Properties...
exhibitionindustrybuyersguide.com
eaca.com
eacashows.com

5. Results in... 6 mo. of Retargeting
Prospects are followed around the internet. All are only buyers that are already in-market for your products and services.
Repeated exposure to known buyers = more sales for you.

6. Repeat a lot: Engagement, Retargeting, Conversion
Engage prospects with initial visits.
Retarget continuing the relationship through extended prospecting, planning, and buying cycles.
Convert - Ads direct prospects to dedicated, measurable landing pages.
It’s digital, but the basic rules of advertising don’t change... Increased frequency of appropriate impressions increases conversion rates.

7. Reaches The Most Highly Qualified Audience. Repeatedly.

8. EAC Registration Integration
Advertise to known buyers - exactly at the point of planning and purchasing.
Shows start in the Spring Through summer, Fall BIO Fancy Food Show WEFTEC PACKexpo RSNA NPE more coming soon.

9. 2018 Buyer’s Guide 2017 Buyer’s Guide and earlier was national.
The 2018 Buyer’s Guide will be city-specific.
Dramatically more photos, social media integration, (positive) reviews, and RFP features.

10. Ad Types

11. Ad Types

12. Ad Types

13. Ad Types

14. Ad Types

15. Reporting / Insights
Monthly, you will receive an automated report to show the results of your campaign from the previous month with:
Impressions, Clicks, Sessions, Visits
Top websites and mobile apps where your ads were shown
Rundown of adjustments that were made during the month to optimize performance of each campaign and recommendations where to go next
Campaigns over 75k/month will get quarterly review meetings.

16. Creative, your ads DIY or Custom (your choice).