1. 25 Years of SADC: results and challenges ahead ETZ Zurich 12-07-2012
Dr. Michel van Wijk
Advisor Markets & Strategy

2. Mainport strategy (1985~)
Focus shift from helping backward regions to strong regions and cities
Port and airport infrastructures as key-drivers of economic development
Schiphol AirportCity and Mainport Rotterdam
Development of Schiphol as 4rd hub in Europe
Promotion as location for EDC’s and EHQ’s

3. Public framework
••••• SADC | 5/26/2019 | REVS (2009)

4. SADC Share holders
25%

5. SADC - Tasks
Industrial business park development, sales and maintenance (SADC);
International marketing, promotion and acquisition of the Amsterdam Metropolitan Area via Amsterdam Airport Area (AAA).
Enhance cooperation amongst partners in the Schiphol region
••••• SADC | 5/26/2019 |

6. Business model SADC Business- case 1 SADC Aggregated businesscase2 3 x y w z tn €
Marketing and sales
Business-
case 2 €
Founding entity
Projectentiteit
kavelverkoop
Business-
case 3
t > land value
Realised land price increasement
Unrealised land price increasment

7. Results of business park development
••••• SADC | 5/26/2019 | SADC

8. Airport business park Oude Meer
Key figures (2010)
Development
37 hectares
52 companies
2.360 employees 7

9. Airport business park Lijnden
Key figures (2010)
Development
20 hectares
71 companies
1.135 employees 8

10. Schiphol Logistics Park
Key figures (2012)
Development and sales from 2012
31 hectars
1.5 hectare sold
1 company 9

11. Amsterdam Airport Area - members

12. Results of internationale marketing
••••• SADC | 5/26/2019 | Monitor REVS (2011)

13. Map

14. From mainport to metropolitan strategy
Increased European airport-regions and city-region competition implies more than offering an industrial logistics site: integrating airport and region into a seamless metropolis.
Adjust to new scale of Amsterdam Metropolitan Area
Clustering of activities on a variety of business parks
Focus on new coalitions for integration of airport and city

15. Example ACT Beyond logistics Multimodality Sustainability Up scaling
Key clusters
New coalitions
••••• SADC | 5/26/2019 | Titel

16. Focus on key clusters
Vraaggericht werken op basis van 10 sterke clusters.
Clusters hier met de klok mee: aerospace, IT, logistiek, perishables, health, fashion.

17. Challenges ahead.. Crisis in demand the real estate market
Replacement market > new investment market
Changing position of the developers
Spatial-economic scale increase leads to demand for new institutional structures replacing the old ones?