1. IBM Software
Retail
Klarna – Helps online retailers reduce cart abandonment rates and increase conversion rates
20% average boost
in mobile and desktop sales conversion rates
Increases satisfaction
by allowing customers to pay for online purchases after receiving them
The transformation: IBM Business Partner Klarna sought to streamline adoption of its online invoicing solutions by retailers that use the IBM Commerce platform. By configuring its solutions to rapidly and cost-effectively integrate with Commerce capabilities, Klarna helps retailers simplify the purchasing experience without sacrificing security.
Reduces risk
by helping ensure retailers receive payment once goods are shipped
Client name:
Klarna
Case study link:
Quote:
“Mobile conversion rates are as high as desktop conversion rates—on average 20 percent higher—for retailers that use our invoicing solutions,” says Max Emilson, director of global partnerships at Klarna.
Company background:
Based in Stockholm, IBM Business Partner Klarna helps online merchants across northern Europe drive higher sales with its innovative invoice-based payment system. Designed to simplify the buying process without sacrificing security, Klarna solutions help decrease cart abandonment rates and boost conversion rates.
Solution components:
Software
IBM® WebSphere® Commerce
Klarna Checkout
Klarna Invoice
Klarna Account
Business challenge:
Way too often, online shoppers abandon their pending purchases when merchant sites prompt them to preregister and prepay using credit cards. Klarna takes the risk out of e-commerce for both the consumer and the retailer by requiring customers to provide only nonsensitive information such as name, address and date of birth and then billing them after they receive their goods. To better serve retailers that use IBM® WebSphere® Commerce software, Klarna sought to streamline integration of its online invoicing solutions with the world-class platform.
Benefits:
Klarna joined with IBM to preintegrate its online invoicing solutions with IBM Commerce capabilities. Validated as Ready for IBM Smarter Commerce® solutions and delivered using a software as a service (SaaS) model, the preconfigured offerings boost retailers’ desktop and mobile conversion rates 20 percent on average and increase customer satisfaction by allowing online shoppers to see and touch products before paying for them. Klarna also helps retailers reduce the risks and costs associated with online transactions by conducting consumer credit checks at checkout, paying stores as soon as they ship orders and providing automated invoicing services.
“Mobile conversion rates are as high as desktop conversion rates—on average 20 percent higher—for retailers that use our invoicing solutions.”
—Max Emilson, director of global partnerships, Klarna
Solution components
Software
IBM® WebSphere® Commerce
Klarna Checkout
Klarna Invoice
Klarna Account
WSP14762-USEN-00 1