1. Marketing
Own Your Audience

2. Collecting Email Addresses?

3. Collecting Email Addresses?

4. What are you doing with them?

5. Great email lists are golden!

6. ROI
Source: Campaign Monitor

7. Source: Constant Contact

8. Brand Engagement Touch point to keep brand top of mind
Easily automated
Easy to segment
Brand Engagement

9. Source:Yodel
Source: Yodle

10. Source: Yodle

11. Keep Current Customers
Source: Invesp
Keep Current Customers

12. Encourage referrals
Easily sharable offers
Calls to action

13. Cheaper to keep & more likely to buy
Source: Invesp

14. Choose a Provider

15. Choose a Provider Free or Free Trial - try before you buy
Pay As You Go - pay for what you want
Monthly subscription- (often less than $10/mo)
List size - more addresses cost more
Choose a Provider

16. Choose a Provider Tutorials, training materials Free templates
Online Support
Done for You backup
Choose a Provider

17. Look Professional Better, more consistent branding
Better formatting-more visually appealing
Look great on smart phones
(55% of s in US opened on mobile)
Look Professional

18. Industrial Strength Send more emails at once Get better delivery rates
Get tracking metrics
Industrial Strength

19. List Management Integrates with forms Adds subscribers
Removes unsubscribers
Deals with bounce backs
Easy list segmentation
List Management

20. Can-Spam Compliant Keep off of spammer lists Don’t annoy people
Avoid legal trouble
Can-Spam Compliant

21. Content Only 10% promotional, but include CTA
Single-column layout (mobile)
1 big clickable button (to website)
Go easy on images
Formatting can be unpredictable
Content

22. Everyone loves a deal!

23. Source: Yodle

24. +
My Preference

25. Thanks!