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Online and Social Media for Set Newspapers

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Presentation on theme: "Online and Social Media for Set Newspapers"— Presentation transcript:

1 Online and Social Media for Set Newspapers

2

3 How Long has the Paper had a Website?
1999

4 How does the Website Relate to Print edition?
The online newspaper is more accurate and up to date even though they have the same stories. The online newspaper can constantly refresh their news and update stories based on demands.

5 Sections of the Website
On the Guardian website there is a section bar to take the reader to a page of their interest. But there aren’t as many sections as the Daily Mail so as to not confuse the older readers they target.

6 How does the Website Make Money?
Asking for donations, sponsors and ads.

7 Numbers of Readers Accessing the Website
9 million print and online

8 What Social Media has the Newspaper got?

9 How does it use Social Media to its Advantage?
The Guardian uses social media as free advertising for the issues of papers and makes a connection with readers via there phones, tablets and laptops.

10 What are the Business Benefits of Online/Social Media?
It allows Guardian to see who their readers are and there interests so papers can be aimed at target market better and also allows free advertising.

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12 How Long has the Paper had a Website?
Launched in 2003, MailOnline was made into a separately managed site in 2006.

13 How does the Website Relate to Print edition?
Both the online and the print, have the same story printed on the front. However, their presented differently, on the print May is made the focus and on the website Brexit and Brussels is the focus.

14 Sections of the Website
It first opens up to the home page which shows political news, however, their other sections such as; sport, entertainment, Australia, Science, money, and Daily Mail TV.

15 How does the Website Make Money?
Relies entirely on ads!

16 Numbers of Readers Accessing the Website
1,343,142 people

17 What Social Media has the Newspaper got?

18 How does it use Social Media to its Advantage?
Using snapchat, they put ads between the snaps to earn more revenue, the put lots of celebrity gossip and redirect people to their sight to read more. Also, because you can send stories to other people it’ll probably increase the readership.

19 What are the Business Benefits of Online/Social Media?
It allows Guardian to see who their readers are and there interests so papers can be aimed at target market better and also allows free advertising.


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