1. Category : PUBLIC RELATIONS
Sub Category : Events & Experiential
Company : RED BULL
Event : RED BULL FMX JAM

2. RED BULL FMX JAM, MUMBAI
02nd FEBRUARY, 2019

3. ENTRY DETAILS
07 years after captivating New Delhi with hair-raising bike stunts in a Red Bull X-Fighters showcase, Mumbai played host to a never-before-seen exhibition of tremendous skill on two wheels. Ever since Delhi, Indian spectators had been starved for a similar display of throttle and ramp action in close quarters
06 of the world’s best freestyle motocross riders answered that call for a live showcase as the Red Bull FMX JAM came for the first time ever to Mumbai. Red Bull FMX Jam will go down as one of the most unique events hosted in the history of Mumbai
Robbie Maddison, Tom Pagès, Alexei Kolesnikov, Martin Koren, Radek Bilek and Julien Vanstippen put their skills on display for the city at the showcase event which took place on 02nd February , 2019

4. Red Bull X-Fighters World Tour Champion, Tom Pagès from France recently jumped a 10-storey replica of the Arc de Triomph in Las Vegas
Robbie Maddison is famous for being the stunt double for Vin Diesel in xXx: Return of Xander Cage and Daniel Craig in Skyfall
Alexei Kolesnikov is the first rider to have landed a back flip in Russia

5. OBJECTIVE
Showcase Red Bull’s global reputation as the original extreme innovator, creating incredible events which always put the audience first.

6. CREATIVE SOLUTION
An iconic event like RED BULL FMX JAM mandated a venue iconic to the city
For the first time, Mumbai played host to 06 freestyle motocross (FMX) riders who took to the air and performed gravity-defying stunts, they did so in front of the city’s most famous heritage monument, the Gateway of India
An ideal location
The Gateway of India is a heritage venue, keeping the tradition of RED BULL FMX JAM globally with the event held at iconic landmarks
The Gateway of India is one of Mumbai’s top tourist spots with over 3,00,000 visitors daily

7. Built hype around the chance of a lifetime for Robbie ‘Maddo’ Maddison fans to see the legendary athlete live in action
Hosted a PRESS CONFERENCE & BIKE SHOWCASE a day preceding the main event with Robbie Maddison, Tom Pagès & Alexei Kolesnikov. Journalists, especially motorsport media enjoyed engaging with some of the biggest FMX riders in the world
The hype and excitement reached fever pitch with the viral videos & images of Alexei Kolesnikov
Alexei put on a small spectacle of freestyle motocross stunts at D.Y. Patil stadium 02 days prior to the main event. His performance also, increased the city’s overall curiosity in FMX discipline

8. RESULTS

9. 8000 spectators from across Mumbai city gathered to experience
RED BULL FMX JAM live at the Gateway of India
100% media engagement on-ground at RED BULL FMX JAM in Mumbai with over 70 journalists across 50 leading media houses across print, electronic and digital

10. Instagram, Twitter & Facebook
COVERAGE HIGHLIGHTS
Generated 220 high reach exposures equivalent to INR 15 Crs spanning across Print, Electronic, Online and Radio
65% of total 42 print clips generated in daily publications featured between Pages 01 – 06
with 05 clips featuring on Page 01 and Red Bull mentioned in 90% of the total print stories
Large photo story featured in mainlines like The Times Of India, Mid-day, Hindustan Times, DNA, Asian Age Maharashtra Times, Navbharat Times and Dainik Bhaskar
CNBC TV18, NDTV & BTVi created special capsules to showcase FMX JAM on their respective TV shows
Websites of leading auto magazines like BBC TopGear, Overdrive, Autocar and
new age media like The Quint, Powerdrift, etc. carried extensive videos
SOCIAL MEDIA
The RED BULL FMX JAM generated over 05 Million impressions across all digital platforms
The RED BULL FMX JAM event video notched up 1.5 Million views across all digital platforms
Leading social media influencers from the auto & biking space that were engaged with
shared over 100+ impressions of original content on RED BULL FMX JAM for their followers across
Instagram, Twitter & Facebook

11. The Asian Age
The Hindu
The Times of India
Mid Day
D.N.A
The Indian Express
Hindustan Times

12. Maharashtra Times
Sakal Times
Prahar
Saamna
Sakal Times
Navbharat
Gujarat
Samachar
Eenadu
Dinakaran

13. NDTV Profit
BTVi
ZEE 24
TV9
India TV
News18
Zee Business
ABP Majha

14. DIGITAL & SOCIAL MEDIA

15. INFLUENCER CONTENT

16. THANK YOU