1. Marketing and Recruitment Plans
Marketing & Communications and Undergraduate Admissions
February 8, 2019

2. Overview Collaborative recruitment marketing approach
Updated university image campaign
Illinois recruitment campaign
College partnerships
Admissions communication
Building our brand with prospective students

3. PNW Proud Campaign
Billboards - IN

4. PNW Proud Campaign
Print Ad example
Billboard – Michigan City

5. Illinois student recruitment
Billboards - IL

6. Billboard locations

7. Illinois Digital Campaign
January – May 2019
Audience extension/mobile ads
28,050 impressions so far
Targeted zip codes
Reveal ads
20,085 impressions so far

8. College of Engineering & Sciences
“The Stars Teach Here” Campaign

9. College of Nursing – new MSN Online campaign

10. Recruiting (Communication/Branding)
Progressive print and campaigns through SLATE (Customer Relations Management System)
Promotion of PNW as a distinct brand (year 2 – 60,000+ viewbooks each year)
SAT/ACT name buys (last year 212,000 – similar target this year)

11. Building the PNW Brand Cold, warm, hot campaigns Transfer campaigns
Admit campaign
Sophomore campaign
Special occasion campaigns
Retention campaigns (through 1st year at PNW)

12. Special Occasion Campaigns

14. Picture Yourself at PNW
Admissions Video
Picture Yourself at PNW