1. Recruitment Advertising

2. Advertising Media Include: newspaper Internet television radio
Additional media such as billboards or flyers are used by some businesses to obtain employment.

3. Media Advertising Statistics
Seventy-five percent of job seekers read listings in newspaper editions
Sixty percent of job seekers use the Web to view job posts
Sixty percent of individuals combine newspaper searches with the Internet and/or another search vehicle

4. Media Advertising Statistics
Almost 60 percent of job seekers also rely on other job-seeking means, such as:
hearing about jobs from friends
professional organizations
agency placement
Just under half of those who report using only one search method indicate they use newspaper classifieds
this is double the percent of job seekers who say they only use the Internet

5. Newspaper Advertising
Is the most common form of job posting
Is becoming less popular as Internet posting sites are gaining popularity
Involves the company writing a want ad to place in the classifieds section of the paper
Is viewed as a more trustworthy source of finding employment than Internet advertising
Want ads are a condensed version of a job description stating only the main points of a job and contact information. The cost of placing a want ad in a newspaper varies from paper to paper depending on the length of the ad and the amount of time it runs.

6. Tips for Writing a Want Ad
Get to the point with job responsibilities
be concise, but thorough
Prioritize skills
determine the skills for the position, rank them in importance and place them in the ad
List the interviewer as the contact person
BE HONEST

7. What to Include in a Want Ad
Salary
optional, but if the salary is low it could reduce the applicants who are in need of more pay
list if there is an opportunity for growth
Experience
always put if experience is required
Company description

8. Internet Advertising Is gaining popularity at a rapid rate
Is a faster way of posting jobs
Is able to be viewed 24 hours a day
Is mainly used by companies which have a website
Offers unlimited space for advertisements
whole job descriptions can be posted rather than a want ad
Some newspapers post their want ads on their website for viewing as well.

9. Cost of Internet Job Posting Sites
Varies from site to site
Is more expensive than in a newspaper
Can be lessened by purchasing packages to post more than one job opening
Popular Job Posting Sites:
Individuals who are looking for jobs can submit their résumé to some of these sites to be matched with positions for a fee.

10. Radio & Television Advertising
Is mainly used in small areas where the position is located
Is not as commonly used as newspaper or Internet advertising methods
Is used to fill an immediate or entry-level position
Is often used to recruit part-time student positions