1. Research Methods in Healthcare
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2. Unique Economic Value Proposition (UEVP) on quality improvement
A UVP describes benefits of aiding in solving customer’s needs, distinguishing from other competitors, and it should always appear in pages of the marketing campaign. This was a quality improvement UEVP for a community based healthcare organization.

3. Understanding customer segment
Division of customers into groups depending on similar needs (Melton, 2017)
It is based on personal characteristics, preferences and similarities in health
It allows for equal and maximum distribution of resources
It enables identification of strategic methods of addressing the patient needs
Patients are categorized into groups depending on demographic statistics, behavior, lifestyle and social status, type of ailment, personal characteristics among other variables. It ensures that all healthcare strategies are maintained and accomplished, with an equitable resource distribution index. It also allows the healthcare organization work on the proposed budget and portray a better understanding of the needs of the patients in relation to what each of their complaints. Such complaints are in turn strategically addressed for effective service provision within a certain unit.

4. Understanding the patients’ needs
Patient needs include the highly desired achievement or target
The organization therefore creates services for addressing customer needs (Isabelle, 2015)
These include; provision of adequate medication under the patient’s opinion to reduce associated risks
Timely and proper administering of drugs
Frequent patient check-up procedures (Macinko, 2015)
Understanding the needs of patients is key to understand their preferences for different drug opinions, and the type of risk perceptions relating to the available treatment options. The needs must be described using a language that the patient is conversant with and not on experimental design for them to explore a psychological meaning.

5. Understanding effects of poor service delivery
Reduction in the number of customers visiting the health unit (Young, 2014)
Lowering the brand of the health organization
Increase in the customer-employer conflicts on poor services
Frustrating of the client, alongside the community at large
Reduction of the payback period (Drummond, 2014)
Low returns realization by the healthcare organization
Poor service delivery aids in a high reduction in number of patients visiting the hospital since people only tend to associate with people who are dedicated to their work and fully understand their customers. This will in turn result into the customer-employer conflicts and have a negative impact on the health care unit’s brand. It also results in frustrations of the client especially when their needs are not met and all these negative attributes contribute to low returns realization by the associated healthcare.

6. Benefits of fulfilling the customer needs
Increase in number of clients and the general healthcare output hence reducing the payback period
Increase in sustainability of the community (Garland, 2013)
Advanced healthcare services hence a higher life span for the people
Services helps patients avoid more pain and in turn get solutions to their ailments
Considerable reduction in patient-nurse conflicts
Fulfilling the needs of a customer have direct impact on the performance of a given healthcare unit. There will be a considerable increase in the number of clients visiting the healthcare unit, and this in turn has an effect on sustainability index. Proper services increases the life span of the people since fumfilling the needs of the patients helps in pain reduction since the solution to their issues are in most cases addressed on time.

7. Conclusion
In summary, the research is considered qualitative because it addresses an analysis of importance of a proper combination of services that ought to be offered by a healthcare organization to its clients in exchange for payment.
The research was considered qualitative basing on the fact that all issues were addressed, and a directly prompt analysis of the importance of proper service delivery that are mostly offered by a given healthcare organization. Such services are in turn offered to clients in exchange for payment that clearly brings out the fact that proper and effective service delivery has a direct impact on increase of the amount of returns realized by a given organization.

8. References
Drummond, M. F., Sculpher, M. J., Claxton, K., Stoddart, G. L., & Torrance, G. W. (2015). Methods for the economic evaluation of health care programmes. Oxford university press.
Isabelle, D., & Westerlund, M. (2016, April). Business Incubation and Business Model Innovation. In ICIE2016-Proceedings of the 4th International Conference on Innovation and Entrepreneurship: ICIE2016 (p. 95). Academic Conferences and publishing limited.
Macinko, J., & Harris, M. J. (2015). Brazil's family health strategy—delivering community-based primary care in a universal health system. New England Journal of Medicine, 372(23),

9. Garland, A. F. , Haine-Schlagel, R. , Brookman-Frazee, L
Garland, A. F., Haine-Schlagel, R., Brookman-Frazee, L., Baker-Ericzen, M., Trask, E., & Fawley-King, K. (2013). Improving community-based mental health care for children: Translating knowledge into action. Administration and Policy in Mental Health and Mental Health Services Research, 40(1), 6-22.
Melton, L., Brewer, B., Kolva, E., Joshi, T., & Bunch, M. (2017). Increasing access to care for young adults with cancer: Results of a quality-improvement project using a novel telemedicine approach to supportive group psychotherapy. Palliative & supportive care, 15(2),
Young, R. A., & Loomis, J. B. (2014). Determining the economic value of water: concepts and methods. Routledge.