1. Chapter 2, Audience Analysis pgs. 27-41
Define audience analysis and the steps involved in preparing an audience-centered speech.
Determine the demographic characteristics of “the school board” as an audience,
Determine how to overcome potential indifference or hostility/opposition to your point of view (we need longer school days and years to be competitive in a world market). Develop a common-ground approach to your speech.
Define These:
Audience centered speech - Audience analysis –
Demographic audience analysis - Common-ground Approach –
Do Exercise 1 and Exercise 2 on the back of this page.