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Legal Issues in Sport/Event Marketing
Cover Your Bases Legal Issues in Sport/Event Marketing Business Law LAP 3
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Objectives Explain issues of unfair trade practices in sport/event marketing. A Explain issues of risk management in sport/event marketing. B Explain issues of contract law in sport/event marketing. C
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Explain issues of unfair trade practices in sport/event marketing.
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Legal issues affect sports at every level!
Sport/event marketers must be in the know.
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The Business of Sports Capitalism Free trade can’t be restricted.
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Trademarks Importance of trademarks: Money Reputation
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Trademarks Lanham Act Prevents trademark infringement
Violations result in injunctions, fines.
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Antitrust Issues Sherman Antitrust Act Regulates interstate commerce
Outlaws monopolies
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Antitrust Issues Baseball exemption
Exempt from antitrust laws since 1922 League can: Block relocation Contract (downsize) Control all minor-league teams
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Sorry. Today’s game will not be shown due to a broadcasting blackout .
Antitrust Issues Sports Broadcasting Act of 1961 Limited antitrust exemption for sports teams Can pool broadcasting rights Can “black out” games Sorry. Today’s game will not be shown due to a broadcasting blackout .
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Rights of Publicity and Privacy
Kool Cola The gold medalist of colas! Jamal Williams Olympic gold medalist Right of publicity: Protects person from unauthorized use of name/likeness Gives person exclusive right to identity for commercial gain
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Rights of Publicity and Privacy
Right of privacy—person can sue when: Seclusion is invaded Unreasonable amount of publicity is given False light is shed
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Explain issues of risk management in sport/event marketing.
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Risk Management Loss prevention Security—keeping fans safe Ticketing:
Counterfeits Ticket scalping
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Risk Management Insurance Fire, theft, injury, etc. Prize indemnity
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Explain issues of contract law in sport/event marketing.
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Contract Law Labor relations National Labor Relations Act
Collective bargaining Players’ associations Strikes and lockouts
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Contract Law Other contracts Sponsor contracts Option to renew
Right of first refusal Television contracts Venue and personnel contracts
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Your school’s logo or mascot
Is it trademarked? Licensing?
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Alcohol at college games or in advertisements
Is it ethical?
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Acknowledgments Original Developers:
Christopher C. Burke, Sarah Bartlett Borich, MBAResearch Version 2.0 Copyright © 2013 MBA Research and Curriculum Center
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Digital-based photography sources:
ThinkStock Photos Various images used in this presentation are ©2013 ThinkStock Photos. All rights reserved
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Copyright: All photographic digital images on this CD are owned by the aforementioned photographic resources or their licensors and are protected by the United States copyright laws, international treaty provisions, and applicable laws. No title to or intellectual property rights to the images on this CD are transferred to you. These sources retain all rights and are not to be used, digitally copied, transferred, or manipulated in any way. To do so is a violation of federal copyright laws.
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