2. Mother’s Day Spending
Source: NRF's Annual 2019 Mother's Day Spending Survey

3. Mother’s Day is the Largest Spending Event In the First Half of the Year
Source: NRF 2018 Back-to-School/College Spending Survey

4. Recipients for Mother’s Day Gifts
Source: NRF's Annual 2019 Mother's Day Spending Survey

5. TV Has Highest Reach of Ad Supported Platforms Broadcast Leads the Way
Source: GfK TVB Media Comparisons Study 2019. M-S 5A-1A. Persons 18+. Online/internet platforms such as , social media, internet radio and websites, are totaled for any online device-PC, Smartphone and Tablets. Broadcast TV News Websites/Apps includes local TV station & network websites/apps for news/weather/sports.

6. People Spend the Most Time with Television of All Ad Supported Platforms
Source: GfK TVB Media Comparisons Study 2019. M-S 5A-1A. Persons 18+. Online/internet platforms such as , social media, internet radio and websites, are totaled for any online device-PC, Smartphone and Tablets. Broadcast TV News Websites/Apps includes local TV station & network websites/apps for news/weather/sports.

7. Broadcast: Great Way to Reach Mother’s Day Shoppers
Adults Ratings
Source: Nielsen NPower 4/2/ /13/2018 Adult Live+1 Ratings; Top 10 Cable Networks based on A18-49 Ratings.

8. Television is The Top Advertising Medium That Influences Purchase Decisions
Advertising medium which you feel most influences you to make a purchase decision
% Adults 18+
Source: GfK TVB Media Comparisons Study Persons 18+. Includes only those who chose a media. Q1 - Please select the one type of advertising medium which, you feel, most influences you to make a purchase decision? Broadcast TV News Websites/Apps includes local TV station & network websites/apps for news/weather/sports. Total Streaming Video includes streaming TV programs/movies and/or streaming video (not TV/movies) like YouTube.

9. TV has Highest Level of Importance Driven by Those Saying it’s “Most” Important. Other Platforms are Predominantly 2nd and 3rd Most Important.
Source: GfK TVB Purchase Funnel 2018 Retail Category (% 1st, 2nd & 3rd Most important media type among those who saw/heard ads in at least 1 media source)

10. What Influenced Retail Consumers Most
Source: GfK TVB Purchase Funnel 2018 Retail Category (% Most important media type among those who saw/heard ads in at least 1 media source)

11. Jewelry Planned to Increase Significantly in 2019
Billions
% Change
12% 6% 6%
(2%)
11% 6%
12%
Source: NRF's Annual 2019 Mother's Day Spending Survey

12. Jewelry Shoppers Watch Broadcast TV
Index
240
201
200
195
185
184
176
174
173
172
Source: GFK MRI Fall 2018, Base: Adults 18+ Index; Spent $100+ on fine jewelry in last 12 months. Syndication – Mom, TMZ, Entertainment Tonight, Jeopardy, Mike & Molly.

13. Jewelry Shopping is a Local Decision
The Redder the better
- High Index
Source: GfK MRI 2018 Market-by-Market weighted by Adult 18+ population. Purchased Fine Jewelry at Jared, Kay or Zales.

14. Wining and Dining with Broadcast Viewers
Index
164
149
141
137
134
133
132
132
131
130
Source: GFK MRI Fall 2018, Base: Adults 18+ Index. Spent $50+ at a family restaurant/steakhouse in the last 30 days.

15. Target Adults Who Enjoy Dining Out With Local Broadcast
The Redder the better
- High Index
Source: GfK MRI 2018 Market-by-Market weighted by Adult 18+ population. Bought at in the last 6 months: Chili’s, Applebee’s.

16. Broadcast TV Viewers Purchase Gift Cards
Index
186
170
169
160
158
154
153
152
152
152
Source: GFK MRI Fall 2018, Base: Adults 18+ Index. Spent $25 or more on a gift card.

17. Broadcast TV Viewers Give The Gift Of Flowers
Index
168
156
154
152
148
146
144
139
137
135
Source: GFK MRI Fall 2018, Base: Adults 18+ Index; Any Amount Spent on Flowers by Phone/Internet or Flower Shop in last 6 months. Syndication – Seinfeld, America’s Funniest Home Videos.

18. Top Programs for Clothing, Electronic and Spa Day Shoppers
Clothing Shoppers
Electronic Shoppers
For Those That Like to be Pampered
Source: GFK MRI Fall 2018, Base: Adults 18+ Index. Shopped at The Gap, JCPenney, Lord & Taylor, Macy’s, Nordstrom or Target in the last 3 months. Shopped at Apple Store or Best Buy in the last 12 months. Visited a dayspa in the past 6 months.

19. Purchase Locations for Mother’s Day Gifts
Source: NRF Monthly Consumer Survey A18+, April 2018

20. Broadcast TV Delivers Department Store Shoppers
Index
Source: GFK MRI Fall 2018, Base: Adults 18+ Index. Shopped at a department store in the last 6 months for clothing, shoes, cosmetics, or perfume/cologne.

21. “This holiday season, have you purchased or plan to purchase from…?”
Source: GfK TVB Purchase Funnel 2018 Retail Category Adults 18+

22. Shopped at Store, Shopped Online: About a Third Did Both

23. What Influenced Consumers Most For Retail: Awareness
Source: GfK TVB Purchase Funnel 2018 Retail Category (% Most important media type among those who saw/heard ads in at least 1 media source)

24. In-Store Browse & Purchase vs
In-Store Browse & Purchase vs. Online Browse & Purchase Digital Gains in Importance for Online
Source: GfK TVB Purchase Funnel 2018 Retail Category (% Most important media type among those who saw/heard ads in at least 1 media source)

25. Regardless of Methods, All Shoppers Highly Trust Local TV Assets
Source: GfK TVB Purchase Funnel 2018 Retail Category “Source: GfK TVB Purchase Funnel “I trust the news I see/hear on this media source” (Agree Strongly + Agree Somewhat)

26. Broadcast TV Delivers Online Shoppers
Index
165
158
156
150
149
148
144
143
138
172
Source: GFK MRI Fall 2018, Base Adults 18+ Index. Bought an item online in last 6 months. Syndication – Lucky Dog.

27. Television Ads Are Motivation To Do Further Research Online
Has an advertisement on television motivated you to go the Internet to find out more information about that product or service?
Source: GfK TVB Media Comparisons Study Persons Includes only those who answered. Q3 - Has an advertisement on television motivated you to go the Internet to find out more information about that product or service?

28. Broadcast Websites Provide Multi-platform Opportunities

29. “Have TV ads influenced your search selections?”
Interplay Between Television and Digital
“Have TV ads influenced your search selections?”
“When Visiting a Television Station’s Website or App, do you View the Ads?”
“Have you ever commented, posted, liked or shared info or articles from a local TV station’s website or app?”
Source: GfK TVB Purchase Funnel 2018 Retail Category A18+ (Yes = combination of Every time, Most of the time & Sometimes).

30. 44% of Adults 25-54 Have Read or Watched Local Broadcast TV Station Content on a Social Media Site
Source: GfK TVB Media Comparisons Study Includes only those who answered all of the time, often, or sometimes. QO10/QO11 - Have you ever read or watched local broadcast TV station content on a social media site like Facebook, Twitter, or Instagram?

31. Key Mother’s Day Takeaways
Mother’s Day is a major spending event with an estimated $25 billion spent in
TV is the top platform for reach and time spent.
Television influences retail consumers most throughout the purchase funnel.
Broadcast TV dominates ratings and reach of Mother’s Day shoppers.
Broadcast TV delivers key categories
Local television supports high sales markets
TV ads motivate and influence digital
Local TV stations offer multi-platform opportunities.

32. Thank You