1. By: Amanda Mast & Jessica Burke
Fashion Count
By: Amanda Mast & Jessica Burke

2. What?
Riding Boots!

3. Now adapted as a fashion footwear with various styling components
What?
Riding Boots
Originally worn while horse riding to prevent leathers of saddle from pinching legs
Now adapted as a fashion footwear with various styling components

4. Where?
Malpass Library

5. Where?
Wal-Mart

6. Friday February 8th at 12:00pm
When?
Friday February 8th at 12:00pm

7. Friday February 8th at 6:00 pm
When?
Friday February 8th at 6:00 pm

8. Data Based on First 100 Women at Each Location
What Did We Find?
Data Based on First 100 Women at Each Location

9. What Did We Find?
Data Based on First 100 Women at Each Location

10. What Did We Find? Details of Boots Buckles Colored zipper up back
Data Based on First 100 Women at Each Location
Details of Boots
Buckles
Colored zipper up back
Fringe
Over the knee
Fur
Straps
Worn With
Jeans
Socks showing out top
Leggings

11. What For? Benefits to Buyers
Spot valid trends to get a head start over competition
Understand your market (age, ethnicity, lifestyle) to then advertise appropriately
Determine where trends are in their life cycle