1. Design
&
Styling

2. Modern Design & Styling.
How a product looks.
Styling is important to a company so that their product carries a certain style and can be distinguished from other products. This can be shape, form colour etc.
Growth of mass production, designers designed products for mass production these then reflected the machines that made them ‘industrial design’ every product would look virtually the same!

3. Modern Design & Styling.
Realised that be styling consumers could distinguish products from competing products. This began with streamlining, smoothing or rounding off shapes used in trains, cars, staplers etc. sheet metal, plywood and plastics were formed into shape.

4. Modern Design & Styling.

5. Modern Design & Styling.
Same Product with different styling.
Different styles would appeal to different target audiences

6. Michael Graves ‘Bird’ kettle for ALESSI
Modern Design & Styling.
Michael Graves ‘Bird’ kettle for ALESSI

7. Modern Design & Styling.
Jonathan Ive -
Development of the imac
Styling was an important feature during the development of the imac

8. Retro Styling 1940 Chrysler 2007 Chrysler PT Cruiser
Retro styling is very popular, modern products are based on old designs but include new technology and refinement
2007 Chrysler PT Cruiser

9. Retro Styling Modern Version Mini
Retro styling is very popular, modern products are based on old designs but include new technology and refinement
Mini

10. Retro Styling Modern Version VW Beetle
Retro styling is very popular, modern products are based on old designs but include new technology and refinement
VW Beetle

11. Retro Styling Modern Version 1940 Roberts radio
Retro styling is very popular, modern products are based on old designs but include new technology and refinement
1940 Roberts radio

12. Retro Styling Modern Version Toaster
Retro styling is very popular, modern products are based on old designs but include new technology and refinement
Toaster