1. Winning The New Age Consumer
POI April 2019

2. What Makes Mindtree Partner of Choice for CPG Companies?
Co-innovate systems of engagement
Execute in a fast paced agile fashion to create differentiation
“Anchor Partner” to make digital real across the CPG value chain

3. Success comes from blending four distinct models

4. Europe, Latin America and Africa
Mindtree Helping CPG’s Transform to meet Changing Consumer Needs We work with 7 out of Top 10 CPG companies globally ….35 + CPG clients
Integration of 20+ discrete planning systems. Collaboration between supply chain functions with a unified view
Build World’s Largest Digital Platform to support digital properties across web, mobile and social
Ecommerce enabled Distributor Portal 10 ERPs across 4 continents enabling 500+ distributors
Managing $1.5B trade promotion spend across 35+ countries across Asia, Central and Eastern
Europe, Latin America and Africa

5. IP Driven CPG Solutions
Trade Promotion Mgmt.
TradeSmart and POSmart
Assessment and Consulting
TPM Framework, Post Event Analytics & RoI
TradeSmart Solution
Demand Signal Repository
Bluesky Integration Studio
APEX
Digital Marketing Framework
Assortment Planning and Execution Framework
Factory Model ; Customer Data, Marketing / Web Analytics, User Experience
Digital Workplace
Distribution Management Framework
Build workforce of tomorrow through Digital Workplace
Functional framework across the process chain

6. “We See Data Differently”.
Kristy Weiss
Director of Data Integration & Analytics
Dedicated CPG Data Integration & Analytics COE - CLE