1. Learning by doing Business Education
Alfonso Avila-Merino (NBS)

2. What percentage of the modules in a business school involves training/teaching in real world situation?

3. What does business education entail?

5. “soft” skills Adaptability Negotiation Leadership Group/team work
Numerical
Group/team work
Presentation /communication
“soft” skills
Leadership
Working under pressure
Problem solving
Conflict resolution
Adaptability

6. Key components of the practice-based approach
Source: Neck, H.M. et al. (2014)

7. Welcome
My name is Fiona….
meet the team that have brought you STC - John, Sean Clark, Paul Cutting, Susi, Laura, Julie
Will introduce you to sponsors that have made this possible a bit later

8. The Challenge The Apprentice Dragons Den £3000 – Judges’ cash prize
£1000 – People’s choice cash prize
The Challenge
Hatrick

9. Who makes Sync the City?
Teams will form around the pitched ideas, and are guided by mentors, where a working prototype or minimum viable product is developed and presented to a panel of esteemed judges.

10. Teams
UEA and NUA students Local and national entrepreneurs Local and national government representatives Technology enthusiasts Software developers Academic staff at UEA Company managers

11. 63 Developers
20 Designers
33 Business/Non-Tech
50% Students
50% “Professionals”

12. Build a Business Value Proposition – problem and solution
Business Model – How to fund the business?
Idea Validation – Do people and businesses want it?
Branding – what
User Experience – how does it work?
Prototype – build the product
Pitch – Final pitch
Build a Business
Not judge a hackathon
Full startup concept
Will share judging criteria over slack
Brand and Product name
Value Proposition
Tech agreement
Feature list
Prototype
Business/Funding Model
Market Research
Launch page
Prepare Pitch & Demo
Dry-Run Pitch and Demo

13. “soft” skills Adaptability Negotiation Leadership Group/team work
Numerical
Group/team work
Presentation /communication
“soft” skills
Leadership
Working under pressure
Problem solving
Conflict resolution
Adaptability

14. Planned Process Friday Saturday Thursday Pitch your new business
Startup
Tech Demo
Planned Process
Building your startup
8 hours sleep Zzzzzzz…
Building your startup
8 hours sleep Zzzzzzz…
Team Formation
One Minute Pitch
Saturday
Thursday
Friday

15. Actual Process PIVOT PIVOT PIVOT!!!! I want my mummy MAN OVER BOARD!!
Celebrate – The Last Pub Standing
Pitch dry-run??? Yeh right!
Final Pitch - 5 minutes
PIVOT PIVOT PIVOT!!!!
Demo pit
Actual Process
Hunger strikes
NO INTERNET!!!
Building your startup
4 hours sleep Zzzzzzz…
Building your startup
I want my mummy
3 hours sleep Zzzzzzz…
Team Formation
One Minute Pitch
MAN OVER BOARD!!
Sunday
Saturday
Thursday
Friday

16. UEA Innovation Management students and process involved in the experience

17. Listening the rules of the competition

18. The one-minute Pitch

19. Voting for best ideas

20. Winning Pitches 18 more pitched Very excited
Somehow ended up saying bullying is awesome
Straight forward after that.

21. Wining Teams including students

24. Employability Prizes

25. Word cloud (20 words) considering all aspects related to Sync the City
Source: Avila-Merino (2019)

26. Thanks for your attention