1. Hewlett Packard Company Analysis
Kylar Ferguson, Miguel Valencia, Vincent Condor, Jessica Sorey

2. Financial Overview Overall revenue rose 7.9% in 2017 ($52.2 billion)
Foreign growth rate of 8.4%
Gross margin fell 0.3%
Revenue on personal computers rose 11.3% in to $33 billion)
Printer sales rose slightly to $18.8 billion

3. Management CEO issues from 1999-2015 Innovation and cost cutting
Stock prices?

4. Competitive Strength
Provide a wide array products to consumers in many different market segments all over the world
HP is currently the leading PC market
HP has a strong brand image
Focus highly on quality products and customer service

5. Premium PC & Gaming Systems
Premium PC market valued at $18.8 billion and Gaming systems market valued at $2 billion
HP currently has over 30% market share in the premium categories
HPs growth can be attributed to their ability to charge higher prices for their products
HP is able to outperform Dell, Lenovo, and Apple in market growth
2017 second quarter Premium PC market expansion
5.4%
2.4%
- 8.4%
HP Pavilion lineup ^

6. Continued Innovation
People are transitioning from from a standard PC to tablets
HP ramins competitive through their “detachable” product line
Elite x detachable
HP ZBook x2 G4 Touch screen 2 in 1 Mobile workstation

7. HP Jet Fusion 3D Printers
Printers have been one of HPs core competencies
HPs Jet fusion 3D printers have continued that legacy
HP Jet Fusion 3d Printers
10X faster than competitors
Prints at half the cost of competitors
Target customers
Shoe Companies
Car companies
Medical companies
Prosthetic Companies

8. HP Way Management style developed by the HP founders
Trust and respect for the individual
Focus on a high level of achievement and contribution
Conducting the business with uncompromising integrity
Achieving our common objectives through teamwork
Encourage flexibility and innovation
The company exists make technical contributions for the advancement and welfare of humanity

9. Cost Obstacles Rising Commodity costs Hard drive capacity
Continuously increasing demand for raw materials
Decrease in the availability of raw materials
EX: Southwest Airlines purchasing large quantity of jet fuel before the price rose
Hard drive capacity
Currently only offer 1TB
External hard drives steal a lot of sales

10. S.W.O.T Analysis Strengths Brand evaluation of 19.3 billion in 2002.
Ranked 50th overall amongst the top 100 companies in the world
Weakness
World demand for printers and personal computer dropped by 8.3% in 2015
the net revenue for desk PC’s has dropped by 17%, 2% in notebook PC’s, 9% in workstations and 8% amongst the rest of the industry revenues.

11. S.W.O.T Analysis Continued
Opportunities
demand for computer and computer parts only seems to be growing with the population increase.
They have been in business for a while
The 3D Market is expected to grow upwards of 30.2 billion dollars by 2022 and 94.9 billion in 2024.
Threats
The smartphone
Overall personal computer growth has slowed down.

12. Strategies Product Development Strategy The 2002 Compaq merge
Access to Palm mobile software program
Boosted HP to become no. 1 in overall in storage and no. 2 in servers