1. Corporate Communication
Focus on the research support agency
ORGANISATIONAL communication
separate strategy for INTERNAL (employees) and EXTERNAL

2. Communication is a SHARED responsibility, with the communication group in a catalytic, coordinating and facilitating role.

3. INTERNAL COMMUNICATION
SHORT TERM
Change communication
Build communication capacity
Foundation for culture and values
Communication mission, vision, objectives
Achieve buy-in and commitment

4. INTERNAL COMMUNICATION
LONG TERM
Move towards knowledge organisation - culture of sharing knowledge and information
Promote effective use of communication technology and media
Sustain staff commitment
Positivity, trust, commitment, motivation

5. INTERNAL COMMUNICATION
Way Forward
Roles, responsibilities and tactics must be developed in close alliance with HR (Patrick) and Knowledge Management (Rivka)

6. External Communication
Branding
Image Building
Profiling the NRF
Coordinating
Networking
Adding value - serving business needs

7. Objectives of External Communication
Position the NRF within the NSI / South African science arena
International profile and recognition for the NRF
Direct contribution to achievement of each of the organisational objectives and business development priorities

8. External Communication: WHAT AND WHO - Define key messages; deliver to the right targets; (HOW = tactics; Integrate print, electronic and face-to-face)

9. External COMMUNICATION
SUGGESTED WAY FORWARD
Benchmarking / audit of “current” reputation, status / perceptions ???
Develop key messages / content of positioning
Define priority target audiences
Clarify roles of key communicators
Develop and implement tactics
Policies and evaluation