1. Principles of Marketing
Revision (after mid-term)
By: Ms. Eman Elfar

2. Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
the marketing environment
the cultural environment
strategic planning
target markets
the marketing mix

3. Actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics it refers to ….
the macro environment
the microenvironment
the marketing environment
the demographic environment
the global environment

4. A company’s……….. Consists of the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting your company.
the macro environment
the micro environment
the external environment
the marketing mix
the global environment

5. Which of the following is NOT a type of factor in a company's macro environment?
Demographic
economic
Technological
Competitive
political

6. Company's microenvironment does not include
The company
The marketing intermediaries
Demographic forces
The organization's suppliers

7. _____ includes reseller, marketing service agencies, and financial firms that help a company to promote and sell its offerings to its final customers
Advertising agencies
Suppliers
Intelligence firms
The marketing intermediaries

8. Which of the following is NOT a type of factor in a company's macro environment?
Demographic
B) economic
C) technological
D) competitive
E) political

9. Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.
financial intermediaries
physical distribution firms
marketing services agencies
resellers
wholesalers

10. Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.
financial intermediaries
physical distribution firms
marketing services agencies
resellers
wholesalers

11. Boston Consulting Group (BCG) Matrix

12. Growth Strategies Product-Market Growth Matrix