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Principles of Marketing
Revision (after mid-term) By: Ms. Eman Elfar
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Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers? the marketing environment the cultural environment strategic planning target markets the marketing mix
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Actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics it refers to …. the macro environment the microenvironment the marketing environment the demographic environment the global environment
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A company’s……….. Consists of the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting your company. the macro environment the micro environment the external environment the marketing mix the global environment
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Which of the following is NOT a type of factor in a company's macro environment?
Demographic economic Technological Competitive political
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Company's microenvironment does not include
The company The marketing intermediaries Demographic forces The organization's suppliers
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_____ includes reseller, marketing service agencies, and financial firms that help a company to promote and sell its offerings to its final customers Advertising agencies Suppliers Intelligence firms The marketing intermediaries
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Which of the following is NOT a type of factor in a company's macro environment?
Demographic B) economic C) technological D) competitive E) political
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Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________. financial intermediaries physical distribution firms marketing services agencies resellers wholesalers
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Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________. financial intermediaries physical distribution firms marketing services agencies resellers wholesalers
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Boston Consulting Group (BCG) Matrix
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Growth Strategies Product-Market Growth Matrix
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