1. Advertising Continued
Lesson 6-2
Advertising Continued

2. Newspaper Advertising
Historically, newspapers were the single largest form of advertising in the U.S
Changing as a result of the internet
relatively inexpensive
targets a limited geographic area
reaches a large number of people

3. Telephone Directory Advertising
Consumers use telephone directories repeatedly
Ads appear close to the listing of the business in yellow pages
In print its hard to persuade customers to use your business versus competitor’s
Chapter 6

4. Direct-Mail Advertising
promotional materials sent to target customers through the mail
Fliers, catalogs, letters, and other correspondence
Estimated at $ $2.00 cost per item
Direct mail coupled with incentive offerings are more effective than a flier alone!
Direct-mail is often considered to be “junk mail.”
It often gets discarded without being read

5. Magazine Advertising
Excellent way to aim products and services at specific markets
(fitness products in fitness magazines etc…)
Meant for National advertising
Local magazines used for small businesses
Chapter 6

6. Transit Advertising signs on public transportation
can provide more information than a billboard
Chapter 6

7. Transit Advertising
Mobile Advertising – trucks drive up and down main tourist areas – Las Vegas

8. Outdoor Advertising billboards and signs Disadvantages:
can be effective as the name of your business is located where many people can see it
Disadvantages:
limited information can be included
may not project the image you wish to convey

9. Social Networking Sites
Use social networking sites for business promotion. Examples:
Twitter – used for business promotions
LinkedIn – job openings, find consultants and contractors
YouTube – promotional video demonstrations or testimonials from current customers
Facebook – web pages to promote your business
Blogging – to highlight new products and share company info and customers can respond
Chapter 1

10. Social Networking Video

11. Self-Promotion
Self-promotion is a way to keep the name of your business visible and in the forefront of people’s minds.
Self-promotion methods include:
the distribution of goods with your company’s identifying information on it
t-shirts or hats with name on it
office supplies – pens, notepads, coffee mugs etc.
Chapter 6

12. Visual Marketing
visual marketing - the use of visual media to promote, sell, and distribute a product or service to a targeted audience
Begins with company identity materials:
logo
signage
company vehicles
uniforms
Chapter 1