1. Andy Rogers, Bowie Wynne, Miller Peaden, Richard Kelly
Competitive Analysis
Andy Rogers, Bowie Wynne, Miller Peaden, Richard Kelly

2. Tesla Key aspects in competing
-Align organizational goals with the vision of the company
-Put in place management personnel that understand how to align the companies goals with the vision and mission
-Know your competitors as well or even better than you know yourself
-Stay Current

3. Tesla SWOT Strengths -Current leader in EV Market (Positioning)
-Tesla models that appeal to a wide consumer base
-Direct consumer selling
Weaknesses-Pricing issues (specifically Model 3)
-Manufacturing capabilities (Production Quotas that produce positive profit margins)
-High costs associated with production

4. Tesla SWOT Opportunities Threats
-Market appeal to younger generation of consumers
-Fluctuation of Stock price (Investment opportunities)
-”Software-as-service”
-Gigafactory
Threats
-Large variety of competitors, both in EV market and current Gas market
-Funding of future projects
-The threat of continuously Innovating

5. Ford SWOT Strengths Branding “Ford tough” Adaptability R&D
Diverse products (trucks, cars, SUVs, vans)
Weaknesses
Recalls
Poor reputation (compared to Japanese/European)
Rely heavy on US markets

6. Ford SWOT Opportunities Eco-friendly vehicles (Electrics and hybrids)
Increase customer base (India & China)
Threats
Competition
Increasing material costs
Regulations

7. Ford vs Tesla
S: Ford is older, more money, and more diverse within the industry.
Tesla is the EV leader, diverse (batteries, solar storage, and panels)
W: Ford has struggled with EVs, notorious for recalls
Tesla has limited market presence, and high prices
O: Ford can expand into EVs and
Tesla can continue to innovate, and business expansion
T: Both companies face high levels of competition, and changing material costs

8. Nissan SWOT S- Low cost -Brand loyalty -World presence
W-Massive recalls
-Low range with Nissan Leaf
-Low innovation within pedestrian marketplace

9. Nissan SWOT O- Autonomous vehicle -Electric 18 wheeler
-Larger EV fleet
T- Government regulations
-Global economy
-Competition

10. Nissan vs Tesla S-Nissan- low cost
Tesla- Industry leader in the EV market
W-Nissan- Has one Electric Vehicle on the market(Nissan Leaf)
Tesla-false promises on delivery
O-Nissan-Major growth outside of the US market place.
Tesla-Become the primary producer of EV batteries.
T-Both Nissan and Tesla have common threats of regulations, and the global economy.

11. BMW SWOT S: Established Brand, Diversity, Quality W: High Prices
O: Innovation, Alliances
T:New entrants, law & regulations, non-response

12. BMW vs Tesla
S: BMW has established resources & high capital. Tesla is leader in EV and technology
W: Both have high costs and prices. BMW has recalls. Tesla has production issues.
O: BMW can reduce costs and innovate. Tesla software, gigafactory expansion.
T:Both have threat of new entrants/ substitutes. BMW with innovation and pricing. Tesla with funding

13. Recommendations for Tesla
Tesla must continue to innovate new products to stay relevant
Lower production costs to lower product prices
Increase range on vehicles
Continue global expansion
Solar energy

14. Questions?