1. UX In Practice
How to get started

2. Personas
Who are your users?

3. Empathy You know what you want
You know what you want, you’re your best customer. But do you know what your users want?
Empathy and Empathy Mapping allow us to place ourselves in our user’s shoes.
But we have a lot of users…

4. Personas What is a Persona? What is a User?
Fictional characters that represent different users or stakeholders.
A way to model, summarize, communicate or represent a user.
Usually based on (field) research.
What is a User?
For our purposes a User is the desired customer, client, or person for our product, service, or experience that we are designing.

5. What does a Persona Look Like?
Personas
What does a Persona Look Like?
They can be as detailed as you want.
There is no standard or template.
The Internet is full of ideas.
Not all ideas are good.

6. Journey Maps
What do Your Users Do?

7. What Is a Customer Journey map?
Journey maps
What Is a Customer Journey map?
A Framework that maps out the stages of your customer’s lifecycle.
Enables you to improve your customer experience.
Helps you to understand how customers are interacting with you.
Personas in motion.

8. What does a Journey Map Look Like?
Journey maps
What does a Journey Map Look Like?
They can be as detailed as you want.
There is no standard or template.
The Internet is full of ideas.
Not all ideas are good.

9. Those seem really intense…
Journey maps
Those seem really intense…
Start Simple

10. Journey maps
User   Us
Touchpoints

11. Journey maps 
User   Us       

12. Thank you