1. Persuasive Texts
And media Literacy

2. Convince readers of the accuracy of their point of view.
Persuasive Texts
Convince readers of the accuracy of their point of view.

3. Different Ways Persuasive Text Can Be Structured & Supported
(Lego Kit #1)

4. Argument by Analogy
Definition: Assumes that if two things are alike in some ways, they’ll be alike in a specific way.
Ex: A government, like a family, has a budget. Therefore, a government, like a family, should never spend more than it earns.

5. Argument by Authority
Supports a claim by referring to what experts, institutions, or important texts have said.
Ex: Justin Bieber uses ProActiv, so you should, too!

6. Argument by Cause and Effect
States that one thing is the direct result of another, different thing.
Ex: My headache disappeared the first time I applied Head-On directly to my forehead!

7. MODES OF PERSUASION
(Lego Kit #2)

8. Pathos
Pathos- Emotional appeal (Makes you feel something, like happy or sad or scared.)
EX: ASPCA commercial with the sad puppies.

9. Ethos Ethos- Ethical/Moral: Appeal to Character or what is right
Also includes believing someone the audience feels is trustworthy.
Ethos is what makes argument by authority convincing!
“It is morally wrong to kick puppies.”
“This red sports car was chosen as most reliable from Consumer Reports magazine, and I trust them.”

10. Logos
Logos- Logical/Intellectual/ Appeal To Mind: (Facts, statistics, proof, evidence)
“This red sports car will save me money on gas since it’s a smaller car.”

11. Rhetorical Fallacies
(Lego Kit #3)

12. Rhetorical Fallacy
Definition: Arguments that distract from the real issue.
A “fallacy” is an argument that is so flawed it does not make sense, but it can seem convincing.
It is a rare text that lacks a fallacy!

13. Ad Hominem Latin for “against the man”
Definition: An attack on a person or people making a claim instead of addressing the claim itself.
Example: You’re wrong because you’re a fatty fat fat!

15. False Equivalency\ Categorical Claim
Definition: A claim based on an incorrect comparison between two things.
When you use argument by analogy wrong, it is a false equivalency!
Example: Green M&M’s are the same color as broccoli, so they must be healthy like broccoli!

16. Exaggeration
Definition: An overstatement of a fact or an idea; often meant to frighten.
Example: Students who are not alert for every minute of the school day risk injury and death.

17. Stereotyping
Definition- Classifying a person or group in simple and often negative ways.
Example- “All women like to clean, so Ms. Cox must like to clean!”

18. Media Messages
(Lego Kit #4)

19. Explicit Messages
Definition- A clearly expressed or observable message, especially in advertising.
Example- Buy this car today!!

20. Implicit Messages
Definition- A message that is not directly expressed, but is suggested through things like pictures and colors and text features.
Example- Smiling people in a McDonald’s commercial, using green packaging for healthy food.