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Strategic development of the Montenegrin tourist product in relation to current market trends PhD, Ivo Županović, Full professor, Faculty of business and.

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Presentation on theme: "Strategic development of the Montenegrin tourist product in relation to current market trends PhD, Ivo Županović, Full professor, Faculty of business and."— Presentation transcript:

1 Strategic development of the Montenegrin tourist product in relation to current market trends
PhD, Ivo Županović, Full professor, Faculty of business and tourism, Budva. .

2 Global tourism trends

3 Global tourism trends

4 The impact of tourism on economic and social trends
Source: analiza_efekata_turizma.pdf

5 Current organization of tourist destination Montenegro - indicators of tourist traffic in% (2017).
Arrivals Overnights

6 Key emitive markets based on overnights in %/ current situation

7 Key emitive markets / potential niche markets based on net salary
Source: Izvor:

8 Key emitive markets / potential market niches based on consumption
Izvor:

9 Key emitive markets / potential market niches / traffic accessibility
Source: Izvor:

10 Key emitive markets / potential niche markets
Source: Izvor:

11 Structure of accommodation facilities in Montenegro - projection according to Master plan

12 The ratio of basic and complementary accommodation capacities at the level of individual destinations Representation of basic accommodation capacities: Average EU 42,18%, Spain 52,55%, Italy 46,38%, Greece 88,23%, Cyprus 95,70% Source:

13 Planning the development of human resources in tourism in Montenegro based on the Master Plan

14 THANK YOU FOR YOUR ATTENTION!


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