1. Agriculture media Planning Guide
March 2019

2. FIELD SERVED Farm Journal Successful Farming Progressive Farmer
Owners and operators of commercial farms and ranches, farm managers, consultants, those who work or live on a farm or ranch, those in a business or profession directly related to farming and ranching.
Successful Farming
Serving the business, production and personal needs of America’s farm families.
Progressive Farmer
Agriculture
Farm Progress
Local production agriculture in the United States. Commercial farm owners and operators, farm managers, consultants, people who work or live on a farm or ranch, or who work at a business or profession directly related to the farm or ranch industry.
Source: AAM December 2018 Publisher’s Statement, subject to audit

3. TOTAL CIRCULATION CROP PRODUCTION MAGAZINES
*Source: AAM December 2018 Publisher’s Statement, subject to audit

4. % TOTAL CIRCULATION OWNS/OPERATES FARM CROP PRODUCTION MAGAZINES
*Source: AAM December 2018 Publisher’s Statement, subject to audit

5. U.S. CORN MARKET 1 – 249 acres
*Source: Census of Agriculture, farms x average decision makers per farm

6. U.S. CORN MARKET 250+ acres
*Source: Census of Agriculture, farms x average decision makers per farm

7. CROP PRODUCTION MAGAZINES 1 – 249 Acres Corn
60% of corn growers account for 19% of corn production*
*Source: 2017 Census of Agriculture – farms x average decision makers per farm
**Source: AAM December 2018 Publisher’s Statement, subject to audit

8. CROP PRODUCTION MAGAZINES 250+ Acre Corn
40% of corn growers account for 81% of corn production*
*Source: Source: 2017 Census of Agriculture – farms x average decision makers per farm
**Source: AAM December 2018 Publisher’s Statement, subject to audit

9. CORN MARKET COMPARED TO PRODUCTION MAGAZINE CIRCULATION
19%
40%
60%
39%
45%
49%
60%
51%
*Source: 2017 Census of Agriculture, farms x average decision makers per farm
**Source: AAM December 2018 Publisher’s Statement, subject to audit

10. CROP PRODUCTION MAGAZINES 500+ Acre Corn
26% of corn growers account for 62% of corn production*
*Source: 2012 Census of Agriculture – farms x average decision makers per farm
**Source: AAM December 2018 Publisher’s Statement, subject to audit

11. CROP PRODUCTION MAGAZINES 1,000+ Acre Corn
11% of corn growers account for 36% of corn production*
*Source: 2017 Census of Agriculture – farms x average decision makers per farm
**Source: AAM December 2018 Publisher’s Statement, subject to audit

12. U.S. SOYBEAN MARKET 1 – 249 acres
*Source: Census of Agriculture – farms x average decision makers per farm

13. U.S. SOYBEAN MARKET 250+ acres
*Source: Census of Agriculture – farms x average decision makers per farm

14. CROP PRODUCTION MAGAZINES 1 – 249 Acres Soybeans
61% of soybean growers account for 19% of soybean production*
*Source: 2017 Census of Agriculture – farms x average decision makers per farm
**Source: AAM December 2018 Publisher’s Statement, subject to audit

15. CROP PRODUCTION MAGAZINES 250+ Acres Soybeans
39% of soybean growers account for 81% of soybean production*
*Source: 2017 Census of Agriculture – farms x average decision makers per farm
**Source: AAM December 2018 Publisher’s Statement, subject to audit

16. SOYBEAN MARKET COMPARED TO PRODUCTION MAGAZINE CIRCULATION
39%
45%
*Source: 2017 Census of Agriculture, farms x average decision makers per farm
**Source: AAM December 2018 Publisher’s Statement, subject to audit

17. CROP PRODUCTION MAGAZINES 500+ Acres Soybeans
24% of soybean growers account for 62% of soybean production*
*Source: 2017 Census of Agriculture – farms x average decision makers per farm
**Source: AAM December 2018 Publisher’s Statement, subject to audit

18. CROP PRODUCTION MAGAZINES 1,000+ Acres Soybeans
11% of soybean growers account for 38% of soybean production*
*Source: 2017 Census of Agriculture – farms x average decision makers per farm
**Source: AAM December 2018 Publisher’s Statement, subject to audit

19. CROP PRODUCTION MAGAZINES compared to Census in Farmers
Acre Range
% Total Production
Farmers
Farm Journal
Successful Farming
Progressive Farmer
Farm Progress Group
250+ corn
81%
159,400
2,940
<21,800>
<25,590>
<4,590>
500+ corn
62%
104,200
<1,540>
<28,970>
Acreage data not
submitted for
verification
<6,670>
1,000+ corn
36%
44,400
<410>
<14,270>
<790>
250+ soybean
147,800
<6,480>
<20,940>
<33,710>
<8,280>
500+ soybean
89,700
630
<17,330>
<3,150>
1,000+ soybean
38%
40,900
<580>
<10,300>
<3,890>
*Source: Farm Journal calculation based on 2017 Census of Agriculture
**Source: AAM December 2018 Publisher’s Statement, subject to audit

20. CROP PRODUCTION MAGAZINES compared to Census in Acres
Acre Range
% Total Production
Acres (millions)
Farm Journal acres (millions)
Successful Farming
acres (millions)
Progressive Farmer acres
(millions)
Farm Progress Group acres
250+ corn
81%
68.4
<8.5>
<15.6>
<2.0>
500+ corn
62%
52.2
<0.8>
<14.5>
Acreage data not
submitted for
verification
<3.3>
1,000+ corn
36%
30.8
<0.3>
<9.9>
<.9>
250+ soybean
73.2
<3.2>
<10.4>
<16.7>
<4.1>
500+ soybean
56.3
<11.0>
1,000+ soybean
38%
33.9
<0.5>
<8.6>
*Source: Farm Journal calculation based on 2017 Census of Agriculture

21. % TOTAL CIRCULATION NOT FARM RELATED CROP PRODUCTION MAGAZINES
*Source: AAM December 2018 Publisher’s Statement, subject to audit

22. FIELD SERVED Top Producer Farm Futures
Operators, owners and managers of commercial farms who meet one or more of the following criteria: 500 or more acres of corn or soybeans, 1,000 or more acres of wheat, cotton, sorghum, sunflowers, canola, peanuts, potatoes, beets, dry beans, oats, barley, rye or 1,000 or more combined acres of hay, alfalfa. Consultants also qualify.
Farm Futures
Serving the business, production and professional needs of owners, operators, and managers of farms and ranches meeting one or more of the following criteria: $250,000 annual farm income; 250 or more acres of corn, soybeans, cotton; 500 or more acres of wheat.
Source: AAM December 2018 Publisher’s Statement, subject to audit

23. TOTAL CIRCULATION BUSINESS MAGAZINES
*Source: AAM December 2018 Publisher’s Statement, subject to audit

24. BUSINESS MAGAZINES 500+ Acre Corn
26% of corn growers account for 62% of corn production*
*Source: 2017 Census of Agriculture – farms x average decision makers per farm
**Source: AAM December Publisher’s Statement, subject to audit

25. BUSINESS MAGAZINES 1,000+ Acre Corn
11% of corn growers account for 36% of corn production*
*Source: 2017 Census of Agriculture – farms x average decision makers per farm
**Source: AAM December 2018 Publisher’s Statement, subject to audit

26. BUSINESS MAGAZINES 500+ Acres Soybeans
24% of soybean growers account for 62% of soybean production*
*Source: 2017 Census of Agriculture – farms x average decision makers per farm
**Source: AAM December 2018 Publisher’s Statement, subject to audit

27. BUSINESS MAGAZINES 1,000+ Acres Soybeans
11% of soybean growers account for 38% of soybean production*
*Source: 2012 Census of Agriculture – farms x average decision makers per farm
**Source: AAM December 2018 Publisher’s Statement, subject to audit

28. % TOTAL CIRCULATION OWNS/OPERATES A FARM BUSINESS MAGAZINES
*Source: AAM December 2018 Publisher’s Statement, subject to audit