1. Usborne Publishing The challenge What we did The results
That’s Not My Unicorn
The challenge
Usborne Publishing wanted to promote the newest edition of the popular picture book series ‘That’s Not My Unicorn’, aimed at 2-4 year olds.
What we did
They utilised our eye catching D6 screens in playhouses to engage both parents and their children with the book.
The results
The book became Usborne’s first ever #1 with top spot in the UK pre-school book charts, prompting them to book another campaign burst.
Environment: Playhouse
Media: Digital
Campaign: National