5. Breakout Brand of RFG Functional Beverage
50 Brands make up 96% of the Refrigerated Functional Beverage Category
Of Those 50 Brands, Health-Ade is the Fastest Growing Brand of 2018
*Fastest growing brand of the 50 brands that make up 96% of all RFG Functional beverage. Growing 126.6% contributing $32.9MM in 2018
SOURCE: SPINS ALL CHANNELS, RFG FUNCTIONAL BEVERAGE L52W WEEKS ENDING 12/30/2018

6. Kombucha Top Brands Latest 52W#1 #2 #3 #4 #5
$ Sales CHG:
Abs $ Chg:
$ % CHG:
$ Share CHG
$404 MM
+$33.9 MM
+8.2%
-2.7
$169 MM
+$22.5 MM
+15.4%
+1.0
$91.6 MM
+$36.2 MM
+65.3%
+2.3
$32.2 MM
+$7.1 MM
+28.3%
+0.6
$23.5 MM
+$1.5 MM
+6.6%
-0.6
Health-Ade is the #3 kombucha brand across all channels.
At +$36.2MM, our absolute $ Change is greater than the #1 and #2 brands.
Our $ Sales are more than the #4 & #5 brands combined.
We are fastest-growing of the top 5 brands: more than 2X > the next-fastest brand.
Source: spins time frame ending L52 All Channels *Whole Foods Data Nielsen Data Ending

10. ON PREMISE KEY ACCOUNTS
Health-Ade can be found at a number
of well-known bars, restaurants,
hotels, gyms, and more.
RESTAURANTS
FITNESS
HOTELS
AIRPORTS
OFFICES
INSTITUTIONS

11. HEALTH-ADE IN THE SPOTLIGHT
“Health-Ade Kombucha has a new jalapeño- kiwi- cucumber kombucha.”
JULY 6, 2018
“A bottle will last for a few days giving me a little rush
of happiness when I unscrew the cap and hear that little hissing sound.”
JANUARY 2, 2018
“Tangy,filling
and thirst- quenching, kombucha is the current must-have
at any hip Los Angeles celebration.”
JUNE 29, 2018
“Health-Ade now juices 65,000 Pounds of ginger monthly to make some of the most inventive flavors of kombucha in America.”
NOVEMBER 14, 2018
“A great gateway option, this spritzy, not-too-funky version is made in super-small batches and comes in unexpected flavors”
JANUARY 11, 2017
“Best Overall Benefits: Health-Ade Kombucha”
MAY 17, 2017