1. How Brooks Brothers Turned One Tweet from a Celeb Fan into a Serious Social Win
Using two Spredfast solutions, Brooks Brothers pinpointed a celebrity’s Tweet to the brand and turned it into a wildly successful consumer experience—and a social win. Brooks Brothers’ Social Team used Spredfast Conversations to unearth a Tweet by ESPN Analyst and retired soccer player, Taylor Twellman. Twellman tweeted that he was at Brooks Brothers helping his friend and fellow retired soccer player, Alexi Lalas, find a pair of shoes. Almost immediately, the Brooks Brothers team sprung into action, using Spredfast Intelligence to track the story.
The Results
76%
increase in retweets over the average Tweet
1900%
increase in favorites over the average Tweet 2M
potential social impressions
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