1. Luxury leather goods industry
Sofie
Kathy
Stefan
Arturs

2. Economy
Suppliers
Cultural and social forces
Customers
Entrance barriers
Competitors
Substitutes
Legal & political
structures

3. Outer circle analysis

4. Economy

5. Cultural & social forces

6. Legal & political structures

7. Porter’s 5 forces anlysis

8. Entry barriers High Brands Capital requirements
Exclusive access to suppliers

9. Bargaining power of buyers
Moderate
High brand loyalty
Poor information about demand
Lots of alternatives

10. Bargaining power of suppliers
Moderate
High standards
Many suppliers

11. Threat of substitute products
High
Funcionality
Other luxury goods

12. Competetive rivalry
High
Many players
Brand history

13. Threats

14. Opportunities