1. Lindt The challenge What we did The results Lindt and Sprungli
Master chocolatiers Lindt wanted to tempt a female dominant audience into treating themselves to some Lindt chocolate.
What we did
Knowing 66% of mall visitors are female, they used eye catching creative on D6 screens across our mall estate in proximity to Lindt retailers or convenience stores.
The results
The campaign reached 4m females across the 2 week campaign.
Environment: Shopping Malls
Media: Digital
Campaign: National