1. Digital Marketing Tutorials
Ashwini Kumar Bissa

2. KPIs (Key Performance Indicator) Google Ads

3. A C C
Awareness
Consideration
Conversion
Impression
Clicks
Conversion

4. Total Cost = Total Clicks x CPC CPC Total Cost = 13750 x 12
Impression
1,25,000
CTR % = Clicks
x 100
Impression
Clicks
CTR % = 13,750
x 100
1,25,000
13,750
CTR %
11%
Total Cost = Total Clicks x CPC
CPC
Rs.12
Total Cost = x 12
CPA (Cost Per Acquisition) ?
CPA =
=189.39
890
CPA = Total Cost
Total Conversion Count
Total Cost (in Rs.)
Rs.1,65,000
Conv % = Conv Count
x 100
Total Clicks
Conv % =
x 100
13750
Conversion Count
890
Conversion %
6.47%

5. CTR %
Cost
Conversion
High
Low
High