1. A New Approach: Making 2019 A Muscle Walk Knockout
Website Launch Kick off
January 14, 2019

2. Muscle Walk Team Brittany Fornengo National Director Minneapolis, MN
Scott Van Zile
Program Support Coordinator
Milwaukee, WI

3. Housekeeping All phone lines are muted
If you have a question please use the chat box and we will try to answer questions as we go but will also give you the chance to ask at the end.
If we don’t have time to get all of your questions answered, we will send out a FAQ sheet following the WebEx.
This WebEx is being recorded and will be posted to the MW Resource Center by the end of the week.

4. 2019 Muscle Walk Website Launch
Get your entire team involved and excited for your website launch – it’s a team effort!
Phone calls
Social media
Set recruitment goals

5. 2019 Muscle Walk Website Launch
NEW company to host our Muscle Walk sites.
As an admin you will be able to log into participant sites if they need extra support.
Participants can register up to 10 people using one login.
Donor Drive
RODs and ROCs initial training 1/16
Recorded WebEx released for staff training 1/22
Websites go live 1/23
Recruitment goes out and official launch day call blitz 1/25
Timeline

6. Draft of website design

7. Team Approach
Invite all staff in the office telling them the exciting news with information on the day.
Create a call list broken out by staff of your 2018 teams.
Schedule a pot luck for lunch.
Do something creative to recognize the person in the office who gets the first team registered or the most teams registered that day.

8. Promotion Phone Call Blocks Email
Set a one hour block for all staff to make calls to your 2018 team captains and top individual participants on launch day.
Let participants know your office recruitment goal for the day.
Celebrate each participant/team captain that registers.
An National will be going out on Friday, January 25 to all participants.

9. Promotion Social Media
Set a social media plan for the days leading up to and day of launch.
Do shout out posts to each team who gets registered on launch day. You can add a photo of the team or someone on the team to add to the post. Make sure you tag the team captain/participant in the post.
Remind your followers how close you are to hitting your goal.
Go live

10. Social Media

11. Day of Launch
Wear your favorite Muscle Walk shirt and take a team photo. (Send your team photos to with how many teams were recruited.)
Get cow bells or noise makers to use when someone registers.
Keep track of how many teams you need to hit your goal by making something to hang up in your office or on a white board. Just make sure the tracker is in a central location.
Do a pep talk 15 minutes before everyone starts calling. (All calls should be done at the same time.)
Have Fun

12. Muscle Walk Resources
Weekly Muscle Walk Updates - sent every Monday
Yammer group-located on SharePoint
Resource Center
Monthly National WebEx Series

13. Keep the Momentum Going
Make sure you talk about Muscle Walk with everyone you speak to.
Both the Development and Care Teams must work together to make the Muscle Walk program a success in 2019
Continue working on securing your volunteer committee and honorees
Set recruitment call nights
Continue setting new business meetings
Keep your goals in front of you.

14. Please type them into the chat box
Questions
Please type them into the chat box

15. Thank You