1. KOH SAMUI CHAWENG MIDNIGHT RUN
MARCH 29th 2013

2. EVENT OBJECTIVES
Gather hotel employees & GMs + their families, locals and tourists for:
A 10 km fun run
Showcase the good atmosphere of Samui’s hospitality industry
Promote the destination nationally & internationally
Create traffic through social medias to promote the destination
Have a couple of drinks after the run 

3. CONTENT OF THE EVENT Online pre-registration On site registration
Online pre-registration
On site registration
Race course briefing
Start of the 10 km run
Gathering at finish line
Price ceremony
Party at Reggae Pub

4. THE VENUE Reggae Pub area 4 registration tents 2 Medical tents
Reggae Pub area
4 registration tents
2 Medical tents
1 Podium
Start/finish line

5. THE RACE COURSE
4 Registration tents
Start/finish line
Podium

6. TARGET AUDIENCE Helpers profile: Competitors profile: Hotels GMs
Helpers profile:
Hotels GMs
Hotel staff
HR club
Spa association
Sister on Samui
Tessaban & municipality
Competitors profile:
Hotels GMs
Hotel staff
Staff families
Locals
Tourists

7. Participation prices:
RACE INFORMATION
Participation prices:
Online Pre-Registration: 150 Baht per participant
Onsite Registration: 300 Baht per participant
Importance of Pre-registration:
For the participants to have their nick names on the race numbers
To forecast the amount of participants

8. RACE INFORMATION Age Categories: Prices for Winners:
Age Categories: 
Men 18-29, 30-39, 40-49, 50 and above
Women 18-29, 30-39, 40 and above
Prices for Winners:
Race Winner Male
Race Winner Female
The first 3 runners of each category
The 3 best dressed up participants
Finisher medal & a race T-shirt for all

9. EVENT SCHEDULE (Friday March 29th)
06:00 PM Opening of the registration tents
09:00 PM Press conference
10:00 PM Concert at the Reggae Pub
11:00 PM Closing of the registration
11:30 PM Race briefing
11:45 PM Closure of the roads by local Police
11:59 PM Count down
Midnight Start of the Race
00:45 AM Arrival of the first runners
01:45 AM Award ceremony
02:00 AM Closure of the Race
02:15 AM Closure of the Ceremony
02:30 AM Party time!

10. MEDIA PARTNERS TV: Samui Channel, Invite Thai televisions
Newspapers: local press & Thai press
Magazines: local magazine & Thai national magazines

11. PRINTED MATERIALS
Flyers to promote the Event & pass on to your guests, staff and other stakeholders
Stand-up banner to place at your receptions
Backdrop at start & finish Podium
Official T-shirt with all Sponsors
Official race numbers

12. PRICE FOR HOTELS SPONSORSHIPS
One Main title Sponsor (Car Dealer or Beer company, …)
Reggae Pub
Participation of a maximum of Hotels from the THA & TAKS
PRICE FOR HOTELS SPONSORSHIPS
Price of sponsorship for the Hotels to participate: Baht (TBC) including:
Name & logo on all printed material.
20 (TBC) race participations

13. ATMOSPHERE DURING THE EVENT:

14. ATMOSPHERE DURING THE EVENT:

15. ATMOSPHERE DURING THE EVENT:

16. ATMOSPHERE DURING THE EVENT:

17. ORGANIZERS
Thai Hotels Association - Southern Chapter East Coast