2. IBTM China is the only niche event in China dedicated to the MICE Industry.
In 2018 our event saw $2.25 billion USD resulting from 529 potential business deals!
The 14th edition will see over 3,500 trade visitors, 300 Chinese buyers and 100 International buyers.
Our platform provides face to face meetings, branding and networking opportunities to grow your business & product in the highest spending MICE market.

3. Objective of exhibiting at IBTM China: Generate a good ROI by engaging, branding and promoting a personalised package to Chinese MICE buyers!
Pre-scheduled meetings with 24 pre-selected hosted buyers
An average of 12 pre-scheduled meetings per day with Chinese buyers
You will be able to select your preferences 2 months before the show
Then you will be matched through the hosted buyer’s preferences
How will this guarantee ROI?
Every hosted buyer has to be referenced checked
Three international business deals are reference checked
Proven authority is reference checked
Ability to make decisions internationally is reference checked
We are able to prove and provide Hosted Buyers with an average budget of $2000-$3000 dollars per head
42% of buyers have an overall budget of $1,000,000

5. Chinese Buyer Breakdown - 2019
400 Hosted Buyers
60% China 1st tier city buyers
20% China 2nd tier city buyers
20% international buyers
Travel Agency
Corporate
Association
60%
30%
10% (↑ 5%)
1st tier cities: Beijing, Shanghai, Guangzhou, and Shenzhen
2nd tier cities: Chengdu, Hangzhou, Suzhou, Nanjing, Tianjin, Xi’an, Haikou, Qingdao, etc.
3rd tier cities: Shijiazhuang, Wuhan, Jinan, Harbin, Sanya, Kunming, Chongqing, Shenyang, Taiyuan, Xiamen, Guilin

6. In 2018 hosted buyers were diversified by industries – resulting in USD $2.25 billion onsite business. Our hosted buyers will attend from different industries such as pharmaceutical, direct selling, automotive and finance.
TOP TEN TRAVEL AGENCIES IN CHINA ATTEND OUR EVENT
They control 60% of Chinese business travel

7. Over 42% of our hosted buyers have an annual proven budget of $1,000,000 to spend on incentive trips, meetings, events and venues.

13. Buyer testimonials Hosted Buyer Feedback: Bourne LAI
Xiaomei Ye
Marketing Director
China Travel International (Guangdong) Ltd.
Bourne LAI
Overseas Training Dept.
Infinitus (China) Company Ltd.
ITBM China has become a MUST-ATTEND event for MICE industry buyers. During 2018 IBTM China, we developed regular business cooperation with some exhibitors, e.g. Royal Caribbean Cruises, Galaxy Macau Hotel, Sun Rise, Kempinski Hotel, etc.
Moreover, we will launch products and promote Royal Caribbean Cruises in 2nd half of 2019 and 1st half of 2020 in Asia, co-ordinating Guangzhou Tourism Bureau's oversea events in 2019.
We’ve been attending IBTM China since We realized it’s a high efficiency connection platform which is helping us to collect destination resources.
For example we are happy to set up cooperation with San Francisco through meeting at IBTM China. Now we will make it the luxury incentive destination for us in 2020.

14. Thank you.
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