1. People are willing, but they are not acting.
I. Problem Search
The discrepancy between peoples’ willingness and action in charity.
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Why won’t people stop to sign their names for a good cause?
Why won’t people spend 3000 won to help a needy homeless person?
There are many charity organizations out in the streets seeking our attention.
Statistics show that 89% of the population is willing to donate, but only 0.9% take them in to action.** (source needed)
People are willing, but they are not acting.

2. Vision Statement for alternative Dissecting the problem :
II. Problem Definition
Low conversion rate (from willingness to action)
Why?
Limited Scope
(Mainly to underprivileged, starving children)
Lack of transparency
(Where, when, how and to whom am I benefiting?)
Lack of personalization
(Am I truly making a difference?)
Time Consumption
(Is it really worth the time?)
Our assessment criteria for possible alternatives:
Transparency,
Personalization,
Convenience
Wider Scope
 Finding an innovative solution to cover all dimensions
Vision Statement for alternative
Integrate(embed) “visible charity” in to our daily life!
Dissecting the problem :
Making Charity “Visible”
Making Charity a part of our daily life