1. UNIT 4: Consumer Behavior Personal Values
Marketing
UNIT 4: Consumer Behavior Personal Values 1
PROPERTY OF PIMA COUNTY JTED, 2010

2. PROPERTY OF PIMA COUNTY JTED, 2010
Introduction
Think about three of the most important things in your life.
BE PREPARED TO SHARE. 2
PROPERTY OF PIMA COUNTY JTED, 2010

3. PROPERTY OF PIMA COUNTY JTED, 2010
Objectives
1) Define terms that represent personal values
that influence consumer behavior
2) Identify personal values that would influence consumer behavior
3) Explain how personal values influence consumer behavior
4) Differentiate how personal values influence consumer behavior 3
PROPERTY OF PIMA COUNTY JTED, 2010

4. PROPERTY OF PIMA COUNTY JTED, 20104
PROPERTY OF PIMA COUNTY JTED, 2010

5. Personal Values Activity
1. Trace your hand
2. Thumb - What are 2-3 things you are good at?
3. Index – Where do you see yourself in 5 years?
4. Middle – What frustrates you?
5. Ring – What are you committed to?
6. Pinky – What are 2-3 of your hobbies? 5
PROPERTY OF PIMA COUNTY JTED, 2010

6. PROPERTY OF PIMA COUNTY JTED, 2010
On the back of your handout answer the following question:
How would the values you identified influence what product you would purchase?
BE PREPARED TO SHARE. 6
PROPERTY OF PIMA COUNTY JTED, 2010

7. PROPERTY OF PIMA COUNTY JTED, 2010
Be prepared to share 7
PROPERTY OF PIMA COUNTY JTED, 2010

8. PROPERTY OF PIMA COUNTY JTED, 2010
12 Word Summary!! 48 37 18 21 14 13 23
In 12 words or less, summarize the most important aspects from today's lesson.
BE PREPARED TO SHARE.
PROPERTY OF PIMA COUNTY JTED, 2010 8