1. Social Media Farmers Facebook Twitter Pinterest SnapChat
Total Database
820,000
151,800
535,346
164,000
1+ Corn Growers
250,000
26,100
168,711
63,000
1+ Soybean Growers
210,000
39,500
141,266
54,000
1000+ Acres Any Commodity
84,000
16,200
58,264
23,000
1+ Cattle Ranchers
180,000
15,400
127,966
43,000
1+ Dairy Operators
6,381
29,016
11,000
Produce titles
1,581
4,816
too small
Dealers/Distributors
9,300
1,307
3,547
1,000

2. Weekly sponsorship cost
Facebook
Target your Facebook ads with us! Find your target audience based on Farm Journal data matching to Facebook users. We have 660,000 total available audience on Facebook, but you can segment down to the list that meets your needs.
Drive them to your Web site, promote your posts, seek out page likes, get app installs, event responses or offer claims. Desktop AND mobile!
Plus, receive metrics like you’ve never had before – engagement, post shares, likes, reach, etc.
Matches
Weekly sponsorship cost
$ ,100.00
$ ,600.00
$ ,100.00
$ ,600.00
$ ,100.00
$ ,600.00
$ ,100.00
$ ,600.00
$ ,100.00
Farmers
Matches
Total Database
820,000
1+ Corn Growers
250,000
1+ Soybean Growers
210,000
1000+ Acres Any Commodity
84,000
1+ Cattle Ranchers
180,000
1+ Dairy Operators
43,000
Produce titles
11,000
Dealers/Distributors
9,300

3. Weekly sponsorship cost
Twitter
Target your Twitter ads with us! Find your target audience based on Farm Journal data matching to Twitter users. We have a highly engaged group of farmers matched on Twitter, and you can segment the list that meets your needs.
Drive them to your Web site, promote your tweet, promote following, get app installs, etc. Desktop AND mobile! Plus, receive metrics like you’ve never had before – engagement, tweet shares, follows, reach, etc.
Twitter Matches
Weekly sponsorship cost
$ ,100.00
$ ,600.00
$ ,100.00
$ ,600.00
$ ,100.00
$ ,600.00
$ ,100.00
$ ,600.00
$ ,100.00 $
Farmers
Matches
Total Database
151,800
1+ Corn Growers
26,100
1+ Soybean Growers
39,500
1000+ Acres Any Commodity
16,200
1+ Cattle Ranchers
15,400
1+ Dairy Operators
6,381
Produce titles
1,581
Dealers/Distributors
1,307

4. Weekly sponsorship cost
Pinterest
One of the latest social media products that allows for publishers to pinpoint target based on first-party data. Pinterest touts a user base that is more apt to share than Twitter and more lifespan to their pins than on Facebook. A recent test showed activity for the ad message for an entire month despite only paying to run it for a week. Do It Yourself projects, ideas, new uses for on-farm products, and things that are highly visual perform the best in this environment. If you or your client is concerned about targeting a specific gender with messages, the tool allow us to target gender. However, don’t be too skittish: One-third of all Pinterest sign-ups come from men.
Pinterest Matches
Weekly sponsorship cost
$5,100
$4,600
$4,100
$3,600
$3,100
$2,600
$2,100
$1,600
$1,100
$600
Farmers
Matches
Total Database
535,346
1+ Corn Growers
168,711
1+ Soybean Growers
141,266
1000+ Acres Any Commodity
58,264
1+ Cattle Ranchers
127,966
1+ Dairy Operators
29,016
Produce titles
4,816
Dealers/Distributors
3,547

5. Weekly sponsorship cost
Snapchat
The latest social media product that allows for publishers to pinpoint target based on first-party data. We have matched 164,000 of our 800K+ records on SnapChat. Snap offers a highly mobile audience, so the creative execution needs to keep that in mind. Run a Top Snap to highlight images. Run a Web View to drive the audience to your web site. App installs and long-form videos are also options.
Snapchat Matches
Weekly sponsorship cost
$ ,700.00
$ ,200.00
$ ,700.00
$ ,200.00
$ ,700.00
$ ,200.00
$ ,700.00
$ ,200.00
$ ,700.00
$ ,200.00
Farmers
Matches
Total Database
164,000
1+ Corn Growers
63,000
1+ Soybean Growers
54,000
1000+ Acres Any Commodity
23,000
1+ Cattle Ranchers
43,000
1+ Dairy Operators
11,000
Produce titles
too small
Dealers/Distributors
1,000