1. Cultivating and Promoting Your Research
Bertha Hidalgo, PHD, MPH
University of Alabama at Birmingham

2. Come up with a plan Determine your audience
Figure out what your audience reads, listens to, etc.
How do you want to share the information?
articles, infographics, etc.

3. Start at home Reach out to your media office
Figure out the embargo on your paper, then schedule a date to share
Share news about your grants

4. Write a summary
This will happen in concert with working with your media office
Write both a long and short synopsis of your findings or aims
Write scientific and lay versions of those short and longer synopses

5. Post on social media TAG, TAG, TAG! Twitter tweet retweet pin Facebook
share on your personal FB page – lay version of findings along with implications
Linkedin
link, blog, commentary
Instagram
visual summary
stories
TAG, TAG, TAG!

6. Email Add link to latest paper, grant, etc. on email signature
your colleagues with that same link; people you think would want to know about your work
Share your work with your PO

7. Thank you! Questions? email bhidalgo@uab.edu twitter @berthahidalgo
instagram
@chic_in_academia