1. STA 630 Lecture 1
RESEARCH METHODS
LECTURE 01

2. Introduction, Definition and Value of Research

3. Objectives of the Course

4. Students should be able to:
Sharpen the analytical skills.
Develop their understanding of the research concerns.
Develop the ability to convert the research concerns into a research problem.
Prepare a roadmap or blueprint of the research – using appropriate methodologies.
Conduct the research by following the complete research process.

5. Methodology

6. Grading

7. Textbook:
Neuman, W. L. (2000). Social Research Methods: Qualitative and Quantitative Approaches. Boston: Allyen and Bacon.

8. Supplementary books:
Zikmund, W. G. (2003). Business Research Methods. Mason, Ohio: South Western.
Sekaran, U. (2004). Research Methods for Business New York: John Wiley & Sons.

9. What is research?
Gathering information needed to answer a question, and thereby help in solving a problem.
Systematic and organized effort to investigate.

10. What is the value of research?

11. Research offers the pleasure of solving a puzzle.

12. Generating Theories – Models

13. Identifying problems and solutions

14. Research helps to develop new methodologies

15. We are surrounded by social research