1. BROADSOFT
CHARLOTTE HILDITCH

2. ENTERPRISE REVENUE GENERATED PER YEAR ACTIVE DEVELOPER PARTNERS
LEADING Global Provider of UNIFIED COMMUNICATIONS Software and Cloud Services 19
OF THE
TOP
SERVICE PROVIDERS
10M
BUSINESS LINES
33M
VOIP LINES
DEPLOYED
$3.5B
ENTERPRISE REVENUE GENERATED PER YEAR 25
OVER
30%
MARKET
SHARE*
600 82 75
IMS
DEPLOYMENTS 78
MOBILE
DEPLOYMENTS
SERVICE PROVIDERS
COUNTRIES
We are a leader based on our market impact, large footprint, significant experience, and investment in the business
Market impact: we generate over $3.5B in enterprise revenue per year for our customers (10M business lines at $350 ARPU/year)
Huge footprint: 19 of the top 25 service providers, over 600 service providers, present in 82 countries
Significant experience: more than 10M business lines deployed, 33M VoIP lines, and over 75 IMS and mobile deployments
Serious investment in the business: industry leading R&D spent as percent of revenue and large ecosystem of partners
Additional notes:
876 employees as of January 2015 and 225 in hire budget
2,000 active developers and 5,000+ lifetime registered developers
1,000
EMPLOYEES
336
EMPLOYEES IN R&D
$56M
ANNUAL R&D SPENT
500
TECHNOLOGY PARTNERS
2,000
ACTIVE DEVELOPER PARTNERS
*Source: Infonetics.

3. BroadSoft Leads the Market for Deployed Cloud Unified Communications
Source: MZA and BroadSoft shipment data.

4. Example Enterprises Powered by BroadSoft

5. The Market is Changing, the Future of Work is Needed

6. Changing Work Force - Millenials
Millenials have different goals & motivators
Career Mobility is expected
Work/Life Flexibility = Work/Life Ubiquity
Millennials think they could easily find another job if they lost their current one
43%
By 2020 Millenials will comprise 50% of the workforce
By 2025 that will be 75%
Remote working the Norm, not the exception
Virtual teams the Norm, not the exception
Business need tools that cater to these trends
2015
2020
50%
2025
75%
1/3 Prioritize Social
1 in 3 college students and young professionals under age 30 prioritize social media freedom over salary in accepting a job offer
Always had a cell phone. Always used Social media. Skype, Facetime, Instagram
Hyper-Connected
Millennials Rising
By 2020 Millenials will make up 50% of the workforce 6 6

7. Hosted Seats Uptake by UK Business Size
Source: Cavell 2015

8. UK Hosted Seats by Segment Size
Source: Cavell June 2015

9. Cloud is replacing legacy, on-premises telephone systems (aka PBX)
PBX sales volumes falling 27% over the forecast period
Source: MZA

10. Flexible Working is Driving Demand for Cloud Applications
60% of UK SMEs are already using cloud-based applications
86% businesses have 1 or more regular home workers
47% companies have staff working remotely from office at least once per week
43% believe cloud-based apps are critical to effective flexible working
In the UK
More than half of us own a smartphone Source: Ofcom
50% population use a tablet Source YouGov
33% work >10 hour days Source YouGov
Organization’s are increasingly virtual
Source: BT Business and British Chambers of Commerce (BCC) Research 2014

11. UK Market By Company Size
Note 2 million SME companies in UK (1-100 staff)
- 18% increase in SME businesses since 2013
Source: Office of National Statistics, 2014

12. UK Market Players On-Premise PBX Market Share

13. Average Market Prices
The Cavell Report of August 2015 States the following average End User pricing for the UK
Basic Hosted seat: £ (Retail)
This is in line with MZA
Hosted seat with UC Features: £ (Retail)
UC features are listed as IM&P and a level of FMC

14. PARTNER DAY 2016