1. Helping libraries market their purchases Annabel Coles Marketing Manager
5 July 2019

2. Case Study MLA “Reference Online” deal
Landmark deal for reference products
Aim to get content for “People’s Network” PC’s
Includes DNB, OED, ORO, Grove Music and Grove Art
Access in 94% public libraries in England
Access in 87% of public libraries across UK

3. Why promotion ?
Libraries have invested in OUP - we want to recognise this
Renewals very important
Renewals linked to product usage

4. Challenges Targeting non typical library users
Not alienating typical library users
Fitting in alongside other work
Maintaining momentum
Allow for personalisation

5. What do we do ? Panel days – foster support; get ideas
Marketing material based on feedback
Support material on website
Training = confident staff

6. Academic libraries – a new challenge
Faculty marketing - what we do now – tied to print
What we need to do:
Range of subjects
Finding the lecturers
Finding the students