1. Playcentres & Leisure Centres
Active Family Pack
Playcentres & Leisure Centres

2. The OOH destination & audience specialist
We create engaging communication solutions in desirable consumer environments
Retail
Health & fitness
Active family
Youth
Destination malls
Health clubs
Leisure centres
Cinemas
Shopping centres
Gyms
Playcentres
Schools & 6th forms

3. Playcentres
Engage an active family audience

4. Leisure Centres
At the heart of the local community

5. Communication Opportunity
Combine two leading lifestyle destinations - Playcentres & Leisure Centres - creating an offering with scale & context
Scale
Combined fortnightly family footfall figure of 2.04 million individuals
Context
Target the ‘family unit’ together, whilst they are enjoying themselves & receptive to communication in a relevant environment

6. Playcentres Large purpose built indoor and outdoor activity centres
Venues & facilities cater for children aged under 12 & their parents
Affordable, safe, social & weather-proof!
6 in 10 parents have visited a playcentre
865k kids & 575k parents visit our network of 230 venues every 2 weeks
Broad demographic spread
66% of adult visitors are mothers
86% visit with more than one adult
50% arrange to meet with other parents at the venue

7. A growth industry
Search volume for ‘soft play near me’ has doubled since 2016
The next generation of play
Rapid growth in activity centres offering fun exercise & fitness challenges for children & teens
80 x Trampoline Parks have opened in the last 2 years
36 x ‘Clip ‘n’ Climb’ centres are now live in the UK
These venues are now becoming part of our Playcentre network

8. Children in Playcentres
Core target market
39%
40%
The most frequent visitors are parents with children aged 0-4 and 5-9, although 21% are still aged 10+
21%
0-4 years
5-9 years
10+ years
Source: Mintel Report - sample 2,000 parents who regularly visit playcentres

9. Leisure Centres The heart of the local community
The Olympics, & initiatives such as Change4life, have helped drive investment in this sector
44% of Leisure Centre footfall is generated by families
Venue ‘zoning’
Families can be found in the pool, in the café or by the crèche/soft play area
600k family footfall (parents with children under 16) visit our 135 venues every weeks

10. Household composition: % of users
Family Lifestages
Leisure Centre Users
Household composition: % of users
Great Britain
Pop: 49.8m
Frequent Leisure Centre Users
Pop: 10.0m
Index (GB) = 100
Source: TGI

11. Our Media Portfolio PCD6 6-sheets Ambient Sampling
Media formats designed to entertain, engage & stand-out
PCD6
6-sheets
Ambient
Sampling
100 x D6’s
Expanded February 2018
300+ x 6’s
Across 150 venues
Impactful, innovative, engaging & unique
Press rivalling cost-per-sample rates

12. PCD6
100 x high impact D6’s across 100 x playcentres, trampoline parks and clip n climb centres
Full motion dynamic content
Situated in high footfall areas like the café or reception area
10” spot, 1 in 6 rotation
Day-part & day-of-week campaigns are available

13. 6-sheets
Largest format available, providing excellent stand-out & cut-through
Prominent in each venue
High footfall
Long dwell time
Up to two panels per venue
Café area, play area, pool-side or near changing rooms
Provides the option of a ‘parent’ or ‘kids’ buy

14. Calpol
Following huge success in their campaigns, Calpol continued to run their playcentre media campaign to make the SixPlus Fast Melt the #1 tablet for pain and fever. They used static and digital 6-sheets to engage with parents at multiple points throughout each venue, whilst table talkers & leaflets positioned in high dwell time areas like the café gave parents valuable information on product benefits.

15. Heinz
Heinz wanted to tap into the demand for healthy snacking with the launch of its Fruitz range. As 93% of playhouse visitors are responsible for the weekly shop, they provided the perfect environment. We distributed free samples to get the product into the hands of young families, supported with activity sheets and leaflets featuring a money off coupon. Post campaign feedback showed the pouches were a massive hit!

16. Ben10
Flair toys wanted to introduce their new Ben10 toys to young families. With our playhouses filled with families during the summer holiday months, they utilised eye catching D6 screens and activity sheets to engage both children and their parents with Ben10 and the new toy range.

17. Lego
We helped promote the Lego’s Junior range amongst young boys & girls during the Xmas holidays. The campaign featured a competition to win a set of their choice - with 600+ entries across 20 venues - as well as activity sheets & sample boxes to engage the children.

18. Toys R Us
Toys R Us were looking for a way to get their new Christmas catalogue directly into the hands of children and their parents. Our playhouse network provides a rare opportunity to communicate with both children and parents at the same time when family is front of mind. We distributed Christmas catalogues in high footfall areas of play centres, encouraging parents to read the catalogue whilst waiting for their children and then take it home.

19. 20th Century Fox
Following the success of the film release campaign of Boss Baby, Fox again took advantage of the busy summer period in playhouses to promote the DVD release. Full motion copy across our playhouse D6 screens and activity sheets engaged both parents and children with the movie, which reached #1 in the UK DVD charts 3 weeks in a row!

20. Warner Brothers
After the successful campaign for the release of the first film, Warner used our playhouses again to promote the release of The Nut Job 2, aimed at children aged They used D6 screens for awareness and activity sheets to engage children and act as a take home reminder.

21. eOne
eOne wanted to drive viewings of their upcoming Peppa Pig film in a young family environment. With families flocking to our playhouses network during the Easter holidays, they provided the perfect fit. D6 screens, 6-sheets and activity sheets were used to provide complete centre coverage for the film and engage both the parents and children with the story.

22. Universal
Universal used leisure centres to promote the cinematic release of the Minions Movie to children and their parents via fun and eye-catching 6-sheets. The film is the second highest grossing animation of all time.

23. Warner Brothers
In order to promote their new ‘Top Cat’ film in front of a child and family focused audience, Warner Brothers wanted to tap into our active family pack. 6-sheet posters were positioned across our playhouse and leisure centre network to communicate with their audience at a time when the family are front of mind and encourage them to watch the film.

24. Cineworld
With the summer holidays arriving and parents looking for ideas for things to do as a family, Cineworld took advantage of the high footfall leisure centres, shopping malls and play houses offer to promote their family movies. They utilised 6-sheets and D6’s to communicate with parents at key times throughout their visit, such as sitting in the café or by the swimming pool, to drive them to a nearby Cineworld.

25. NSPCC
NSPCC wanted to promote their new PANTS activity pack amongst active families. They used both static and digital media in our ‘active family pack’ of leisure centres and playhouses in order to reach parents when the family is altogether and front of mind.

26. Christian Aid
Christian Aid wanted to encourage families to sign up to their Bear mail donation packages. They utilised our 6-sheet posters across leisure centres and playhouses at the start of the summer holidays to take advantage of the peak in footfall and reach families whilst they’re all together.

27. e. dan.photi@boomerangmedia.co.uk
For More Information
Please Call
Dan Photi
Head of Sales t e.